Isicwangciso esitsha seToyota eThailand: ukuphehlelela imifuziselo exutyiweyo enexabiso eliphantsi kunye nokuphinda kuqalise ukuthengisa iimoto zombane

Toyota Yaris ATIV Hybrid Sedan: Indlela entsha kuKhuphiswano

Kutshanje iToyota Motor ibhengeze ukuba iza kuphehlelela imodeli yayo enexabiso eliphantsi, iYaris ATIV, eThailand ukuchasa ukhuphiswano lokunyuka kwabenzi bezithuthi zombane zaseTshayina. I-Yaris ATIV, ngexabiso lokuqala le-729,000 ye-baht (malunga ne-US $ 22,379), yi-60,000 ye-baht engaphantsi kweyona modeli ye-hybrid efikelelekayo ye-Toyota kwimarike yase-Thai, i-Yaris Cross hybrid. Eli nyathelo libonisa ukuqonda okunzulu kweToyota ngemfuno yemarike kunye nokuzimisela kwayo ukuba iphumele ngaphandle kokhuphiswano oluqatha.

IToyota Yaris ATIV hybrid sedan ijolise ekuthengisweni konyaka wokuqala kweeyunithi ezingama-20,000. Iza kudityaniswa kwiplanti yayo ekwiPhondo laseChachoengsao, eThailand, malunga ne-65% yamalungu ayo athathwe ekuhlaleni, umlinganiselo ekulindeleke ukuba unyuke kwixesha elizayo. I-Toyota ikwaceba ukuthumela imodeli ye-hybrid kumazwe angama-23, kuquka nezinye iindawo ezikuMzantsi-mpuma we-Asia. La manyathelo akasayi kuqinisa indawo kaToyota kuphela kwimarike yaseThai kodwa kwakhona abeke isiseko sokwandiswa kwayo kuMzantsi-mpuma Asia.

Ukuqalisa kwakhona ukuthengiswa kwemoto yombane: Ukubuyiswa kwe-bZ4X SUV

Ukongeza ekusunguleni imifuziselo emitsha emixube, iToyota ikwavule ii-odolo zangaphambili ze-bZ4X zombane zeSUV entsha eThailand. I-Toyota yaqala ukuphehlelela i-bZ4X eThailand ngo-2022, kodwa intengiso yanqunyanyiswa okwethutyana ngenxa yokuphazamiseka kwekhonkco lokubonelela. I-bZ4X entsha iza kuthunyelwa isuka eJapan kwaye iya kuba nexabiso lokuqala le-1.5 yezigidi ze-baht, ukucutha ixabiso eliqikelelwayo malunga ne-300,000 ye-baht xa kuthelekiswa nemodeli ka-2022.

IToyota bZ4X entsha ijolise ekuthengisweni konyaka wokuqala eThailand malunga neeyunithi ezingama-6,000, kwaye ukuhanjiswa kulindeleke ukuba kuqale kwangoko ngoNovemba walo nyaka. Eli nyathelo le-Toyota alibonisi kuphela impendulo esebenzayo kwimfuno yemarike kodwa likwabonisa utyalo-mali oluqhubekayo kunye nokuveliswa kwezinto ezintsha kwizithuthi zombane. Ngokukhula okukhawulezayo kwemarike yemoto yombane, iToyota inethemba lokuqinisa ngakumbi indawo yayo kwimarike ngokuphinda ithengise i-bZ4X.

IMeko yangoku yeMarike yeZithuthi yaseThailand kunye noBuchule bokuPhendula beToyota

I-Thailand yeyesithathu ngobukhulu kwimakethi yemoto, emva kwe-Indonesia neMalaysia. Nangona kunjalo, ngenxa yokunyuka kwamatyala endlu kunye nokunyuka kokulahlwa kwemali mboleko yemoto, ukuthengiswa kweemoto eThailand kuqhubekile ukwehla kwiminyaka yakutshanje. Ngokwedatha yeshishini ehlanganiswe yiToyota Motor, ukuthengiswa kweemoto ezintsha eThailand kunyaka ophelileyo bekungamayunithi angama-572,675, ukuhla kwe-26% unyaka nonyaka. Kwisiqingatha sokuqala salo nyaka, ukuthengiswa kweemoto ezintsha kwakungamayunithi angama-302,694, ukuhla okuncinci kwe-2%. Kulo mmandla wentengiso, ukuqaliswa kweToyota yeemoto ezixutyiweyo ezinexabiso eliphantsi kunye nombane kubaluleke kakhulu.

Ngaphandle kwemiceli mngeni yentengiso iyonke, ukuthengiswa kweemoto ezinombane eThailand kuye kwaqina. Lo mkhwa wenze ukuba abavelisi bezithuthi zombane zaseTshayina ezifana ne-BYD ngokuthe ngcembe bandise isabelo sabo semarike eThailand ukususela ngo-2022. Kwisiqingatha sokuqala salo nyaka, i-BYD ibambe isabelo se-8% semarike ye-auto ye-Thai, ngelixa i-MG kunye ne-Great Wall Motors, zombini iimpawu phantsi kwe-Chinese automaker SAIC Motor, ibanjwe i-4% kunye ne-2%, ngokulandelanayo. Isabelo semarike esidityanisiweyo sabaphathi abakhulu baseTshayina eThailand sifikelele kwi-16%, ebonisa ukukhula okuqinileyo kweempawu zaseTshayina kwimarike yaseThai.

Abavelisi beemoto baseJapan babambe i-90% yesabelo semarike eThailand kwiminyaka embalwa edlulileyo, kodwa oko kuye kwehle ukuya kuma-71% ngenxa yokhuphiswano lwabakhuphisana baseTshayina. IToyota, ngelixa isakhokela imakethi yaseThai ngesabelo seepesenti ezingama-38, ibone ukuhla kwentengiso yelori ngenxa yokukhatywa kwemali mboleko yemoto. Nangona kunjalo, ukuthengiswa kweemoto zabahambi, ezifana ne-hybrid Toyota Yaris, kuthintele oku kwehla.

Ukuqalisa kwakhona kweToyota ukuthengisa iimoto ezixubeneyo ezinexabiso eliphantsi kunye nezombane kwimarike yaseThai kubonisa ukusabela kwayo kwangaphambili kukhuphiswano oluqatha. Njengoko imeko yentengiso iguquka, iToyota iya kuqhubeka nokuhlengahlengisa isicwangciso sayo ukuze igcine indawo yayo ekhokelayo eThailand nakuMzantsi-mpuma Asia. Indlela iToyota iwabamba ngayo amathuba kwinguqu yayo yokufakelwa kombane iya kubaluleka kwisakhono sayo sokuhlala inokhuphiswano.

Ngokubanzi, uhlengahlengiso lweqhinga lweToyota kwimarike yaseThai aluyiyo kuphela impendulo entle kwiinguqu zentengiso, kodwa kunye nokuhlaselwa okunamandla ngokuchasene nokunyuka kwabenzi bezithuthi zombane zaseTshayina. Ngokusungula iimodeli zemixube yamaxabiso aphantsi kunye nokuphinda kuqale ukuthengiswa kwezithuthi zombane, iToyota inethemba lokugcina indawo yayo ephambili kukhuphiswano olukhulayo lwemalike.

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