Iingqwalasela ezicwangcisiweyo emva kokuthotywa kwamaxabiso eBeijing Hyundai: “ukwenza indlela” yezithuthi zamandla amatsha?

1. Ukwehliswa kwamaxabiso kuqalise kwakhona: Isicwangciso semarike saseBeijing Hyundai

I-Beijing Hyundai isanda kwazisa uluhlu lwemigaqo-nkqubo ekhethiweyo yokuthengwa kweemoto, ukunciphisa kakhulu amaxabiso okuqala kwiimodeli zayo ezininzi. Ixabiso lokuqala le-Elantra liye lancitshiswa laya kutsho kwi-69,800 yuan, kwaye amaxabiso okuqala e-Sonata kunye ne-Tucson L athotywe ukuya kwi-115,800 yuan kunye ne-119,800 ye-yuan ngokulandelelanayo. Eli nyathelo lizise amaxabiso emveliso yeBeijing Hyundai kwindawo entsha yembali. Nangona kunjalo, ukuhla kwexabiso okuqhubekayo akuzange kukhulise ngempumelelo intengiso.

Kule minyaka mibini idlulileyo, iBeijing Hyundai iphinde yathi "ayiyi kubandakanyeka kwiimfazwe zamaxabiso," kodwa iqhubekile nesicwangciso sayo sokunciphisa. Nangona ukulungiswa kwexabiso ngo-Matshi 2023 kwaye ekuqaleni konyaka, ukuthengiswa kwe-Elantra, i-Tucson L, kunye ne-Sonata kuhlala kudanisa. Idatha ibonisa ukuba intengiso eyongezelelweyo ye-Elantra kwiinyanga ezisixhenxe zokuqala ze-2023 yayiyiyunithi ye-36,880 kuphela, kunye nomyinge wenyanga ongaphantsi kweeyunithi ze-5,000. ITucson L kunye neSonata nazo ziqhube kakubi.

Abahlalutyi bemizi-mveliso bakholelwa ukuba ukuqaliswa kweBeijing Hyundai kwemigaqo-nkqubo ekhethwayo ngeli xesha inokuba kukucacisa uluhlu lwezithuthi zamafutha kwiimodeli ezizayo zamandla amatsha, ukuze kuvuleke indlela yeemodeli zombane ezizayo.

2. Ukhuphiswano lwemarike olwandisiweyo: imingeni kunye namathuba ezithuthi zamandla amatsha

Ngophuhliso olukhawulezayo lwemarike auto China kaThixo, ukhuphiswano kwiisithuthi samandla esitshaimarike iya isiba mbi kakhulu. Kwasekhayabrand ezifanaBYD, I-Geely, kwaye iChangan ibamba ukwandaIsabelo semarike, ngelixa abavelisi bezithuthi zombane abasakhulayo abanjengoTesla, i-Ideal, kunye ne-Wenjie nabo bayangena ngokuthe ngcembe kwisabelo sentengiso yabenzi beemoto zemveli. Nangona isithuthi sombane saseBeijing Hyundai, i-ELEXIO, sicwangciselwe ukuqaliswa ngokusemthethweni ngoSeptemba walo nyaka, impumelelo yayo kule marike ikhuphisanayo ihlala ingaqinisekanga.

Imakethi ye-auto yaseTshayina ingene kwisiqingatha sesibini sotshintsho lwayo lwamandla amatsha, kunye neenkampani ezininzi zeemoto ezidityanisiweyo ngokuthe ngcembe ziphulukana nefuthe lemarike phakathi kweliza lokufakelwa kombane. Nangona iBeijing Hyundai iceba ukuphehlelela imifuziselo yombane emininzi ngo-2025, utshintsho lwayo lokufakelwa kombane olushiyekileyo lunokuyibeka kuxinzelelo olukhulu lwentengiso.

3. Ujongo lwekamva: Imingeni kunye namaThuba kwiNdlela esa kwiNguqu

IBeijing Hyundai ijongene nemingeni emininzi kuphuhliso lwayo lwexesha elizayo. Nangona bobabini abaninizabelo bevumile ukutyala i-US$1.095 yebhiliyoni kwinkampani ukuxhasa inguqu nophuhliso lwayo, imeko yokhuphiswano lweemarike iyatshintsha ngokukhawuleza. Indlela yokufumana indawo yayo ekuguquleni umbane kuya kuba ngumngeni omele ukujongana neBeijing Hyundai.

Kwixesha elizayo lamandla amatsha, iBeijing Hyundai kufuneka yenze izicwangciso ezibanzi malunga nokusungula izinto ezintsha zobuchwepheshe, ukuthengisa, kunye nokwakhiwa kwebrendi. Ukuthatha iingcambu kwimarike yaseTshayina kunye nokuqalisa iqhinga elitsha elibanzi lamandla, ngelixa ligcwele imiceli mngeni, nako kunamathuba amakhulu. Ukugcina uzinzo kwishishini lezithuthi zamafutha ngelixa kukhawuleziswa uphando kunye nophuhliso kunye nokukhuthazwa kwemarike yezithuthi zombane kuya kuba ngundoqo kwimpumelelo yexesha elizayo ye-Beijing Hyundai.

Ngamafutshane, isicwangciso sokunciphisa amaxabiso eBeijing Hyundai asijoliswanga nje ekucoceni uluhlu kodwa sikwavula indlela yokuguqulwa kombane kwixesha elizayo. Kwimarike ekhulayo yokhuphiswano, ukulinganisa izithuthi zemveli kunye nezithuthi zamandla amatsha kuya kuba yinto ephambili kwisakhono seBeijing Hyundai ukufezekisa uphuhliso oluzinzileyo.

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