Ekubeni u-Li Bin, u-He Xiaopeng, kunye no-Li Xiang babhengeze izicwangciso zabo zokwakha iimoto, baye babizwa ngokuba "ngabazalwana abathathu bokwakha iimoto" yimikhosi emitsha kwishishini. Kwezinye iziganeko ezinkulu, ziye zavela kunye amaxesha ngamaxesha, kwaye zide zivele kwisakhelo esifanayo. Eyamva nje ibingo-2023 kwiNgqungquthela eKhethekileyo ye- "China Automobile T10" ebibanjwe ukukhumbula iminyaka engama-70 yoshishino lweemoto lwaseTshayina. Aba bazalwana bathathu baphinda bafota kunye.
Nangona kunjalo, kwiForam yeZithuthi zoMbane yaseTshayina yaBantu abayi-100 (2024), uLi Bin kunye noHe Xiaopeng bafike njengoko bekucwangcisiwe, kodwa uLi Xiang, umtyeleli oqhelekileyo, wayengekho ngokungalindelekanga kwiseshini yentetho yeforamu. Ukongeza, iforum ihlaziywa phantse yonke imihla. Izinto ze-Weibo azikahlaziywa ngaphezulu kwesiqingatha senyanga, nto leyo eyenza ukuba ilizwe langaphandle lizive “lingaqhelekanga” kancinane.
Ukuthula kuka-Li Xiang kunokunxulumana kakhulu ne-MEGA, eyasungulwa kungekudala. Le MPV yombane esulungekileyo, eyayinethemba elikhulu, yafumana isaqhwithi se-"p-picture" kwi-Intanethi emva kokusungulwa kwayo, kangangokuba uLi Xiang wathumela ifoto yakhe kwi-WeChat A post kwi-WeChat Moments ngomsindo wathi, "Nangona. Ndisebumnyameni, ndisakhetha ukukhanya,” waza wathi, “Siqalisile ukusebenzisa iindlela ezisemthethweni ukujongana nezenzo zolwaphulo-mthetho ezicwangcisiweyo ezibandakanyekileyo kwesi siganeko.”
Ukuba bekukho nasiphi na isenzo solwaphulo-mthetho kwesi siganeko ngumbandela wamagunya enkundla. Nangona kunjalo, ukungaphumeleli kwe-MEGA ekufikeleleni kwithagethi yentengiso elindelekileyo kufuneka ibe sisiganeko esinokwenzeka esiphezulu. Ngokwendlela yokusebenza yangaphambili ye-Li Auto, ubuncinci inani lee-odolo ezinkulu kufuneka libhengezwe kwangexesha, kodwa ukuza kuthi ga ngoku ayikabikho.
Ngaba i-MEGA ingakhuphisana, okanye ingafikelela impumelelo yeBuick GL8 kunye neDenza D9? Ukuthetha ngenjongo, inzima kwaye ayibalulekanga. Ukongeza kwimpikiswano malunga noyilo lwenkangeleko, ukubekwa kweMPV yombane esulungekileyo exabisa ngaphezulu kwe-500,000 yeyuan nako kuyathandabuzeka kakhulu.
Xa kuthethwa ngokwakha iimoto, uLi Xiang unebhongo. Ngaphambili uthe: "Siqinisekile ukuba siza kucela umngeni kwiintengiso ze-BBA e-China ngo-2024, kwaye sizame ukuba lelona gama liphambili kwiintengiso ngo-2024."
Kodwa ngoku, isiqalo esingathandekiyo se-MEGA ngokucacileyo singaphaya kolindelo lwangaphambili lukaLi Xiang, ekumele ukuba lube nefuthe elithile kuye. Ubunzima obujongene ne-MEGA ayisiyongxaki yangoku yoluvo loluntu.
Ngaba kukho ukusilela ngaphakathi kwintlangano?
Phakathi kwazo zonke iinkokeli zemikhosi emitsha yokwenza iimoto, uLi Xiang usenokuba yi-CEO egqwesileyo kulwakhiwo lombutho kwaye uhlala esabelana ngemilinganiselo efanelekileyo kunye nehlabathi langaphandle.
Umzekelo, ukholelwa ukuba ukuphuculwa kwentlangano kunye notshintsho luya kuhlala lukhona kwaye alunakwenziwa ngokukhawuleza. Ngaphezu koko, ukuphuculwa kwezakhono zombutho kunxulumene ngokusondeleyo nesikali. Xa isikali sincinci, kugxininiswa ekusebenzeni kakuhle. Kodwa xa isikali sifikelela kwinqanaba elithile, umgangatho uthetha ukusebenza kakuhle, “kuba nasiphi na isigqibo esikumgangatho ophantsi, imveliso ekumgangatho ophantsi, okanye amandla olawulo okwenziwa komgangatho ophantsi asenokukubiza iibhiliyoni okanye amashumi eebhiliyoni, okanye ade akwenze ulahlekelwe yimali.” Inkampani yakho iza kuphelelwa lishishini. ”
Ke ngoku malunga ne-MEGA, ingaba ikhona ingxaki ekhankanyiweyo uLi Xiang, ngaba sikhona isigqibo esingachanekanga? Ndiyazibuza ukuba i-Ideal Internal ivavanya umngcipheko xa ukhetha iimodeli? Ngaba ukho umntu oye wachasa ngamandla? Ukuba akunjalo, ke oku kunokuba ngumbutho ongaphumeleliyo. Izakhono zombutho azinakho ukuqikelela nokuvavanya imingcipheko; ukuba kunjalo, kwaye iye yagxekwa Yaliwe, ngubani ke okhokele olu khetho? Ukuba nguLi Xiang ngokwakhe, yenye indlela efana naleyo yeshishini losapho, apho ubunzima bomntu buphezulu kunokuthathwa kwezigqibo ezidibeneyo. Ke, uLi Xiang ebekhe wafunda ulawulo lombutho weHuawei kunye nolawulo lweR&D, kwaye wafunda iimodeli zoLawulo lwe-IPD, njl., zinokungaphumeleli. ” Ngokombono womkhi-mkhanyo weshishini, i-Li Auto isenokungavuthwa ngokwaneleyo ukuba ikhulise ukusebenza kakuhle kombutho kunye nokuphucula ulawulo lwenkqubo, nangona le nto uLi Xiang ngokwakhe ebesebenza kuyo. iinjongo eziphunyeziweyo.
Ngaba inkqubo entsha yodidi ingaqhubeleka?
Ukuthetha ngeenjongo, uLi Xiang's Li Auto, oncediswa nguLi Xiang, uzuze impumelelo enkulu kwaye wenze ummangaliso ngokusebenzisaL7, L8 kunye L9 iimoto.
Kodwa yintoni ingqiqo emva kwale mpumelelo? Ngokutsho kukaZhang Yun, i-CEO yehlabathi ye-Rees Consulting kunye nosihlalo wase-China, ukuveliswa kwezinto ezintsha yindlela yokwaphula le meko. Isizathu sokuba iimodeli zangaphambili zikaLideal ziphumelele kukuba uTesla akazange andise uluhlu okanye enze iimoto zosapho, ngelixa uLideal waseka imakethi yeemoto zosapho ngoluhlu olwandisiweyo. Nangona kunjalo, kwimarike yombane esulungekileyo, kunzima kakhulu kwi-Ideal ukufezekisa iziphumo ezifanayo njengoluhlu olwandisiweyo.
Ngapha koko, ingxaki ejongene neLi Auto ikwayingxaki ejongene neenkampani ezininzi zemoto zamandla eTshayina.
UZhang Yun uthe iinkampani ezininzi zeemoto ngoku zakha iimoto ngokusekwe kwindlela embi kakhulu-indlela yokumakisha. Sebenzisa iTesla njengebhentshi kwaye ubone ukuba unokwenza imoto efana neTesla ngexabiso eliphantsi okanye ngemisebenzi engcono.
“Ngale ndlela yokwakha iimoto, ngaba abathengi baya kuthelekisa iimveliso zeenkampani zeemoto neTesla? Le ngcinga ayikho, kwaye eneneni ayinamsebenzi ukuba ngcono, kuba akukho ngqondo kwaphela. Isekwe kolu qikelelo lweeMveliso ngokusisiseko azinalo ithuba. ” Utshilo uZhang Yun.
Ukujonga kwiimpawu zemveliso ye-MEGA, uLi Xiang usafuna ukusungula udidi lweMPV yemveli, kungenjalo akayi kuhlawula imbeko kuSteve Jobs. Isenokuthatha umsebenzi wasekhaya ongakumbi.
Ndiyazibuza ukuba u-Li Xiang angasiphathela "ukubuya ngokuchasene nomoya" ukumangaliswa emva kokuthula kwakhe.
Ixesha lokuposa: Mar-29-2024