Ukusebenza kokukhanya kwe-asethi: Uhlengahlengiso lobuchule lweFord
Ngokuchasene nemvelaphi yotshintsho olukhulu kushishino lweemoto zehlabathi, uhlengahlengiso lweshishini leFord Motor kwimarike yaseTshayina lutsale umdla obanzi. Ngokunyuka ngokukhawuleza kweizithuthi zamandla amatsha, ii-automakers zesiNtu ziye zakhawulezisa inguqu yazo,kwaye Ford akukho ngaphandle. Kwiminyaka yakutshanje, intengiso yeFord kwimarike yaseTshayina iqhubekile nokuhla, ngakumbi amashishini ayo eJiangling Ford kunye neChangan Ford awaqhubanga kakuhle. Ukuze kuhlangatyezwane nalo mceli mngeni, iFord yaqala ukuphonononga imodeli yokusebenza kwe-asethi elula, ukunciphisa ukuthembela kwayo kwiimoto zemveli zamafutha kunye nokugxila ekuphuhliseni nasekuthengiseni izithuthi zamandla amatsha.
Ulungelelwaniso lweqhinga lweFord kwimarike yaseTshayina alubonakali nje kuphela kwisakhiwo semveliso, kodwa kunye nokudityaniswa kweendlela zokuthengisa. Nangona amahemuhemu okudityaniswa kwe-Jiangling Ford kunye ne-Changan Ford aphikisiwe ngamaqela amaninzi, le nto ibonisa imfuno engxamisekileyo ye-Ford yokudibanisa ishishini layo e-China. UMei Songlin, umhlalutyi ophezulu weemoto, ubonise ukuba ukudibanisa amajelo okuthengisa kunokuphucula ukusebenza kakuhle, ukwandisa iindawo zokuthengisa, kwaye ngaloo ndlela kuphucule ukhuphiswano lwesiphelo. Nangona kunjalo, ubunzima bokuhlanganiswa buxhomekeke kwindlela yokulungelelanisa umdla wamashishini adibeneyo ahlukeneyo, okuya kuba ngumngeni obalulekileyo kwi-Ford kwixesha elizayo.
Ukusebenza kwemarike yezithuthi zamandla amatsha
Nangona intengiso yeFord iyonke kwimarike yaseTshayina ayilunganga, ukusebenza kwezithuthi zayo zamandla amatsha kufanelekile ukunikela ingqalelo. I-SUV yombane ye-Ford, i-Ford Electric, eyasungulwa ngo-2021, yayilindelwe kakhulu, kodwa intengiso yayo ayizange ihlangabezane nokulindelweyo. Ngo-2024, intengiso yombane ye-Ford yayiziiyunithi ezingama-999 kuphela, kwaye kwiinyanga ezine zokuqala zika-2025, intengiso yayiziiyunithi ezingama-30 kuphela. Lo mkhwa ubonisa ukuba ukhuphiswano lweFord kwinkalo yezithuthi zamandla amatsha kusafuna ukuphuculwa.
Ngokwahlukileyo koko, iChangan Ford iqhube kakuhle kakhulu kusapho lwesedan kunye neemarike zeSUV. Nangona intengo yeChangan Ford iyancipha, iimoto zayo eziphambili zisenayo indawo emarikeni. Ngokunyuka okuqhubekayo kwinqanaba lokungena kwezithuthi zamandla amatsha, i-Changan Ford ifuna ngokukhawuleza ukuphuculwa kwemveliso ukulungelelanisa utshintsho kwiimfuno zemarike.
Kukhuphiswano lwezithuthi zamandla amatsha, iFord ijongene noxinzelelo olunamandla oluvela kwiimveliso zasekhaya ezizimeleyo. Iibrendi zasekhaya ezinje ngeGreat Wall kunye ne-BYD zikhawuleze zathatha isabelo semakethi ngeenzuzo zazo zetekhnoloji kunye nobuchule bokuthengisa. Ukuba iFord ifuna ukwenza imbuyekezo kulo mmandla, kufuneka inyuse utyalo-mali kuphando nophuhliso lwezithuthi zamandla amatsha kwaye iphucule ukukhuphisana kwayo kwemveliso.
Ukuthengisa ngaphandle amandla oshishino kunye nemingeni
Nangona intengiso yakwaFord kwimarike yaseTshayina ijongene nemingeni, ishishini labo lokuthumela ngaphandle libonakalise ukukhula ngamandla. Idatha ibonisa ukuba i-Ford yaseChina yathumela ngaphandle kwe-170,000 yezithuthi kwi-2024, ukunyuka okungaphezulu kwe-60% ngonyaka. Le mpumelelo ayizange izise inzuzo enkulu nje kuphela kwaFord, kodwa ikwabonelele ngenkxaso kubume bayo kwimarike yehlabathi.
Ishishini lakwaFord eTshayina lokuthumela ngaphandle ligxile ikakhulu kwizithuthi zamafutha kunye nezithuthi zombane. UJim Farley uthe kwinkomfa yemivuzo: "Ukuthumela iimoto zamafutha kunye neemoto zombane ezivela eTshayina kunengeniso enkulu." Esi sicwangciso senza ukuba iFord ikwazi ukugcina ukusetyenziswa komthamo wefektri ngelixa inciphisa uxinzelelo lokuhla kwentengiso kwimarike yaseTshayina. Nangona kunjalo, ishishini lakwaFord lokuthumela ngaphandle likwajongene nemingeni evela kumlo wamaxabiso, ngakumbi iimodeli ezithunyelwa kuMntla Melika ziya kuchaphazeleka.
Kwixesha elizayo, abakwaFord banokuqhubeka nokusebenzisa i-China njengendawo yokuthumela ngaphandle ukuvelisa izithuthi kwaye bazithumele kweminye imimandla. Esi sicwangciso-qhinga asizukunceda kuphela ukugcina umthamo wokusetyenziswa komatshini, kodwa sikwabonelela ngamathuba amatsha okuba abakwaFord bakhuphisane kurhwebo lwehlabathi. Nangona kunjalo, ubume beFord kwibala lezithuthi zamandla amatsha kusafuna ukukhawuleziswa ukumelana nokhuphiswano lwemarike oluya lusanda.
Ngexesha lophuhliso olukhawulezayo lwezithuthi zamandla amatsha, ukuguqulwa kweFord kwimarike yaseTshayina kugcwele imingeni kunye namathuba. Ngokusebenza kokukhanya kwe-asethi, amajelo okuthengisa adibeneyo kunye nokwandiswa okusebenzayo kweshishini lokuthumela ngaphandle, i-Ford kulindeleke ukuba ifumane indawo kukhuphiswano lwemarike yexesha elizayo. Nangona kunjalo, ejongene noxinzelelo olunamandla oluvela kwiimpawu zasekhaya ezizimeleyo, i-Ford kufuneka ikhulise utyalo-mali kuphando kunye nophuhliso lwezithuthi zamandla amatsha kwaye yandise ukukhuphisana kwemveliso ukuphumeza uphuhliso oluzinzileyo. Kuphela kungotshintsho oluqhubekayo kunye nohlengahlengiso apho iFord inokuzisa amathuba amatsha okukhula kwimarike yaseTshayina.
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Ixesha lokuposa: Jul-02-2025