I-SAIC-GM-Wulingubonakalise ukomelela okungaqhelekanga. Ngokweengxelo, ukuthengiswa kwehlabathi kunyuke kakhulu ngo-Oktobha 2023, ukufikelela kwiimoto ze-179,000, ukunyuka konyaka-ngonyaka we-42.1%. Lo msebenzi uchukumisayo uqhubele phambili intengiso eyongezelekayo ukusuka ngoJanuwari ukuya ku-Oktobha ukuya kwi-1.221 yezigidi zezithuthi, okwenza kube yiyo kuphela inkampani ngaphakathi kweQela le-SAIC eyaphule uphawu lwesithuthi esisisigidi esi-1 kulo nyaka. Nangona kunjalo, nangona le mpumelelo, inkampani isajongene nomceli mngeni wokugcina isikhundla sayo njengenkokeli yoshishino lweemoto, ngakumbi njengoko izama ukubuyisela indawo yayo njengomvelisi wokuqala waseTshayina ukuthengisa iimoto ezingaphezu kwezigidi ezi-2 ngonyaka.
UMongameli weQela le-SAIC uJia Jianxu ubeke phambili umbono ocacileyo wekamva le-SAIC-GM-Wuling, egxininisa imfuneko yokugcina umfutho onyukayo ngokubhekiselele kuphuhliso lophawu, isicwangciso sokubeka amaxabiso kunye nemida yenzuzo. Kwintlanganiso yakutshanje yaphakathi enyakeni, uJia Yueting ucele iqela ukuba ligxile ekuphuculeni umfanekiso webrand kunye nomgangatho wemveliso. “Ukuphucula ibhrendi, ukunyusa amaxabiso eebhayisekile, ukonyuka kwengeniso konke kuya kuza,” utshilo. Ubizo lokuthabatha amanyathelo lubonisa isicwangciso-qhinga esibanzi sokwandisa isabelo semalike yenkampani kunye nokhuphiswano kushishino lwemoto oluxinana kakhulu.
Eyona ndibano yakutshanje yePep yeZiko leeMveliso, ebibanjwe nge-1 kaNovemba, iphinde yagxininisa oku kuzibophelela ekukhuleni. Kwidabi lokulwa elithi "Yiza! Yiza! Yiza! ", Iqela kunye nabathengisi baphefumlelwe ukuba bazame impumelelo enkulu kwi-2024. Iinzame ezihlangeneyo zibalulekile kwi-SAIC-GM-Wuling ukukhulula kwimixokelelwane yembali. Ukuxhomekeka kumaxabiso e-oyile aphantsi. Ukuhamba kude nexabiso eliphantsi, izithuthi ezikumgangatho ophantsi ukuya kuluhlu oluhlukeneyo kunye nemveliso yeprimiyamu. Inkampani iyaqonda ukuba ukufezekisa ukukhula okuzinzileyo, kufuneka isuke kwixesha elidlulileyo kwaye yamkele ikamva eliphawulwe ngokusungula izinto ezintsha kunye nomgangatho.
Njengenxalenye yolu tshintsho, i-SAIC-GM-Wuling yaphehlelela ileyibhile yesilivere yehlabathi ukunyusa umdla wophawu kunye nefuthe lentengiso. Eli nyathelo lijolise ekuncediseni i-Wuling Red Label ekhoyo, ukudala i-synergies kunye nokuvumela inkampani ukuba ibonelele abaphulaphuli abaninzi. Ugxininiso lweSilver Label kwi-personalization kunye neemveliso ezikumgangatho ophezulu ziye zavelisa iziphumo ezilungileyo, kunye neentengiso ezifikelela kwiiyunithi ze-94,995 ngo-Okthobha kuphela, zibalela ngaphezu kwesiqingatha seentengiso zizonke zenkampani. Oku kuphawula utshintsho olubalulekileyo, njengoko iLeyibhile yeSilivere inika amaxesha angama-1.6 ukusebenza kweReyibhile eBomvu yendabuko, eyona nto imele ii-microcars zorhwebo.
Ukongeza kwimpumelelo yayo yangaphakathi, i-SAIC-GM-Wuling nayo yenze inkqubela phambili enkulu ekwandiseni ishishini layo lamazwe ngamazwe. Ngo-Okthobha, inkampani yathumela ngaphandle kwe-19,629 izithuthi ezipheleleyo, ukunyuka konyaka-ngonyaka kwe-35.5%. Ukukhula kokuthunyelwa kwempahla kumazwe angaphandle kubonisa ukuzibophelela kwenkampani ekuphononongeni iimarike zaphesheya nokuqinisa ngakumbi isikhundla sayo njengomdlali wehlabathi kushishino lweemoto. Ukuguqulwa kweWuling, eyaziwa ngokuba yi "King of Micro Cars", akukona nje ukunyuka kweentengiso, kodwa kunye nokuguqulwa kwayo. Kukwabandakanya ukucacisa kwakhona umfanekiso webrendi kunye nokwandisa uluhlu lwemveliso ukuhlangabezana neemfuno ezahlukeneyo zabathengi.
Kujongwe kwixesha elizayo, uJia Jianxu wenze isindululo sokuba i-SAIC-GM-Wuling iza kugxila kwiinkalo ezintathu eziphambili: ukuphuculwa kwebrendi, ukunyuka kwamaxabiso ebhayisikile, kunye nokuphuculwa komgangatho wemveliso. Ukubekwa ngokutsha okucwangcisekileyo kophawu lwe-Baojun kwizithuthi zamandla amatsha kungundoqo walo mbono. Ngokwenza ileyibhile ebomvu yeWuling kunye neleyibhile yemveliso yematriksi, zombini iimoto zorhwebo kunye neemoto zabakhweli ziya kuzoba iplani entsha yophuhliso oluya phezulu.
Ukuphehlelelwa kweSilver Label yemveliso matrix kuye kwatyebisa umgca wemveliso weWuling, ogubungela umxube, umbane osulungekileyo, kunye nezithuthi ezisebenza ngamafutha. Ezi ziquka i-minicar MINIEV, i-MPV yezihlalo ezithandathu kunye nezinye iimodeli, kunye namaxabiso aphezulu njenge-149,800 yuan. Ngokwenza umgangatho ophezulu we-matrix wemveliso kunye nokuphucula impembelelo ye-brand, i-SAIC-GM-Wuling kulindeleke ukuba iphucule kakhulu ukusebenza kwayo kwenzuzo.
Nangona kunjalo, njengoko inkampani iqalisa kolu hambo lunamabhongo, kufuneka ihlale ikwazi ukuziqhelanisa neemfuno zentengiso kwaye isebenzise amandla akhoyo. Ngaphandle kokukhula okuqhubekayo, i-Wuling igcina isikhundla esiqinileyo kwi-mini-car segment, kunye nokuthengiswa kweemodeli zorhwebo kulindeleke ukuba zifikelele kwiiyunithi ze-639,681 kwi-2023, zibalwa ngaphezu kwe-45% yokuthengisa okupheleleyo. Ngokucacileyo, iiminicars ziyaqhubeka nokulawula imarike. IWuling ibeke kwindawo yokuqala kwisabelo semalike yemoto encinci iminyaka eli-12 ilandelelana kwaye ibekwe kwindawo yokuqala kwisabelo semalike yemoto yabakhweli iminyaka eli-18 ilandelelana.
Isishwankathelo, ukusebenza kwentengiso yamva nje kwe-SAIC-GM-Wuling kunye namanyathelo acwangcisiweyo abonisa iinzame ezizimiseleyo ze-SAIC-GM-Wuling zokuchaza ngokutsha uphawu lwayo kunye nepotfoliyo yemveliso ebusweni bokutshintsha kokutshintsha kwemarike. Njengoko abavelisi bezithuthi zamandla amatsha eTshayina beqhubeka nokuvelisa izinto ezintsha kunye nokuziqhelanisa, i-SAIC-GM-Wuling ihamba phambili kolu tshintsho, izibophelele ekufezekiseni iinjongo zophuhliso oluhlakaniphile kunye nohlaza, kunye nokuzama ukufikelela kwiindawo eziphakamileyo kwimarike yeemoto zehlabathi.
Ixesha lokuposa: Nov-12-2024