INissan ikhawulezisa uyilo lwemarike yemoto yombane yehlabathi: Isithuthi sombane esingu-N7 siya kuthunyelwa kuMzantsi-mpuma Asia nakuMbindi Mpuma.

Isicwangciso esitsha sokuThunyelelwa kwamanye amazwe iZithuthi zaMandla amatsha

Kutshanje, iNissan Motor ibhengeze isicwangciso esinebhongo sokuthumela ngaphandleizithuthi zombaneukusuka eTshayina ukuya kwiimarike ezifana ne-Southeast Asia, uMbindi Mpuma,

kunye noMbindi noMzantsi Melika ukuqala ngo-2026. Eli nyathelo lijolise ekujonganeni nokwehla kokusebenza kwenkampani kunye nokulungelelanisa uyilo lwayo lwemveliso yehlabathi. I-Nissan inethemba lokusebenzisa iingenelo zezithuthi zombane ezenziwe ngamaTshayina ngokwexabiso kunye nokusebenza ukwandisa iimarike zaphesheya kunye nokukhawulezisa ukuvuselelwa kweshishini.

Ibhetshi yokuqala kaNissan yeemodeli zokuthumela ngaphandle iya kubandakanya i-N7 sedan yombane esandula kusungulwa nguDongfeng Nissan. Le moto yimodeli yokuqala yakwaNissan nokuyilwa kwayo, uphuhliso kunye nokukhethwa kwamalungu akhokelwa ngokupheleleyo lishishini elihlangeneyo laseTshayina, liphawula inyathelo elibalulekileyo leNissan kuyilo lwemarike yezithuthi zombane zehlabathi. Ngokweengxelo zangaphambili ze-IT Home, ukuhanjiswa okuqokelelweyo kwe-N7 kuye kwafikelela kwiiyunithi ezingama-10,000 kwiintsuku ezingama-45 zokusungulwa kwayo, ebonisa impendulo enomdla yemarike kule modeli.

Ishishini elidibeneyo linceda ukuthumela ngaphandle kwezithuthi zombane

Ukuze kukhuthazwe ngcono ukuthunyelwa kwezithuthi zombane kumazwe angaphandle, i-subsidiary yakwaNissan yaseTshayina iya kuseka intsebenziswano kunye ne-Dongfeng Motor Group ukuba ibe noxanduva lokukhutshwa kwempahla kunye neminye imisebenzi ebonakalayo. I-Nissan iza kutyala imali engama-60% kwinkampani entsha, eya kuthi iphucule ngakumbi ukhuphiswano lweNissan kwimarike yaseTshayina kwaye ibeke isiseko esiluqilima seshishini lokuthumela ngaphandle kwixa elizayo.

I-China ihamba phambili kwinkqubo yokufakelwa kombane yehlabathi, kwaye izithuthi zombane zikwizinga eliphezulu ngokubhekiselele kubomi bebhetri, amava emoto kunye nemisebenzi yokuzonwabisa. I-Nissan ikholelwa ukuba imarike yangaphandle nayo inemfuno eqinileyo yeemoto zombane ezingabizi kakhulu ezenziwe e-China. Njengoko imfuno yehlabathi yezithuthi zombane iqhubeka nokunyuka, iqhinga likaNissan ngokungathandabuzekiyo liya kufaka amandla amatsha kuphuhliso lwabo lwexesha elizayo.

Utshintsho oluqhubekayo kunye nokulungelelaniswa kweemarike

Ukongeza kwi-N7, i-Nissan iphinda icwangcise ukuqhubeka nokuqalisa izithuthi zombane kunye neemodeli ze-plug-in hybrid e-China, kwaye kulindeleke ukuba ikhulule iloli yokuqala ye-plug-in hybrid pickup kwisiqingatha sesibini se-2025. Ngelo xesha, iimodeli ezikhoyo ziya kuguqulwa ngokuzimeleyo kwimarike yaseTshayina kwaye ziya kongezwa kwi-export lineup kwixesha elizayo. Olu chungechunge lwamanyathelo lubonisa ukuveliswa kwe-Nissan okuqhubekayo kunye nokuguquguquka kwemarike kwintsimi yezithuthi zombane.

Nangona kunjalo, ukusebenza kweNissan akuzange kuhambe kakuhle. Ukuchatshazelwa zizinto ezifana nokucotha kwenkqubela phambili yokuqaliswa kweemoto ezintsha, ukusebenza kweNissan kuqhubekile ukuba phantsi koxinzelelo. NgoMeyi kulo nyaka, inkampani ibhengeze isicwangciso sohlengahlengiso sokubeka abasebenzi abangama-20,000 kunye nokunciphisa inani leefektri zehlabathi ukusuka kwi-17 ukuya kwi-10. I-Nissan iqhubela phambili isicwangciso esithile sokuyeka umsebenzi ngelixa icwangcisa inkqubo yokubonelela ngeyona ndlela iphezulu kunye neenqwelo zombane njengeyona nto iphambili kwixesha elizayo.

Ngokuchasene nemvelaphi yokhuphiswano olukhulayo kwimarike yezithuthi zombane zehlabathi, uhlengahlengiso lweqhinga likaNissan lubaluleke kakhulu. Ngenkqubela phambili eqhubekayo yetekhnoloji yemoto yombane kunye notshintsho kwimfuno yabathengi, iNissan kufuneka iqhubeke nokwandisa umgca wemveliso ukuze iqhelane notshintsho lwemarike. Kwixesha elizayo, ukuba ngaba iNissan ingathatha indawo kwimarike yezithuthi zombane zehlabathi kufanelekile ukuba siqhubeke sihoywa.

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