Ukukhawulezisa ukuphindaphindwa kwetekhnoloji kunye nabathengi'iingxaki ekukhetheni
Kwi isithuthi samandla esitshamarket, isantya iteration zobuchwepheshe
ephawulekayo. Ukusetyenziswa ngokukhawuleza kobuchwepheshe obukrelekrele obufana ne-LiDAR kunye ne-Urban NOA (i-Navigation Assisted Driving) inike abathengi amava emoto angazange abonwe ngaphambili. Nangona kunjalo, olu hlaziyo olukhawulezayo lwetekhnoloji luzise iingxaki ezinkulu. Abathengi abaninzi bafumanisa ukuba imodeli abayithengileyo yatshintshwa ngokukhawuleza emva kokuthenga imoto, kwaye kunye nokucwangciswa kwe-hardware kunye nemisebenzi yemodeli entsha yayingahambelani nayo.
Le nto ibangele ukuba abathengi bawele kwixhala "lokuthenga iindlela ezintsha zakudala". Ukujongana nohlaziyo lwemodeli rhoqo kunyaka, abathengi kufuneka baqwalasele izinto ezininzi xa kuthengwa imoto, kubandakanywa ukusebenza, ukhuseleko, inkonzo emva kokuthengisa, njl njl. Ukwahluka kwi-logic yokuthenga i-impromptu yempahla yabathengi ehamba ngokukhawuleza, ixabiso eliphezulu kunye nokwenziwa kwezigqibo ezinzima zezithuthi zamandla amatsha kwenza abathengi balumke ngakumbi xa bethenga imoto. Nangona imakethi izele ziitekhnoloji ezintsha ezahlukeneyo kunye nemisebenzi emitsha, abathengi bahlala beziva belahlekile xa bejongene nolu khetho.
Ukhuphiswano olumandla kunye nelahleko yokwahlula
Ukhuphiswano kwimarike yezithuthi zamandla amatsha luya lusiba lubi kakhulu. Ukuze kuthathwe isabelo semarike, ii-automakers ezinkulu ziqalise iimodeli ezintsha kunye nobuchwepheshe obutsha. Nangona kunjalo, olu qheliselo lokwahlula-hlula ngenxa yokwahlula luhlala lukhokelela kukhuphiswano oluqatha. Iibrendi ezininzi azinampumelelo enkulu kwitekhnoloji, kodwa zitsala abathengi ngeendlela zokuthengisa kunye nomahluko kwiinkcukacha.
Kumxholo wokuguqulwa kweefom zamandla, iipropathi zemishini yeemoto ziye zaba buthathaka ngokuthe ngcembe, kwaye ukusetyenziswa kwe-smart hardware kuye kwaba yingqwalasela entsha yokhuphiswano. Nangona inkqubela yetekhnoloji ngokwenene ikhuthaze ukuphindaphindwa kwemveliso, xa inani elikhulu lezisombululo zobugcisa ezifanayo zivela kwimarike, ukhetho lwabathengi luye lwaba nzima ngakumbi. Imida phakathi kweebrendi imfiliba, kwaye kunzima kubathengi ukufumana iimveliso ezihlangabezana neemfuno zabo ngokwenene xa kuthengwa imoto.
Lo mkhwa awubonisi nje ukuqondwa kwezisombululo zemarike, kodwa ukwabhenca ukunqongophala kwezinto ezintsha kwezinye iinkampani. Ukujongana nemarike ye-homogenized, ukuxhalaba kwabathengi kuya kucaca ngakumbi. Banomdla wokufumana isithuthi samandla esitsha esihlangabezana neemfuno zabo ngokwenene, kunokuba balahleke kukhetho olunzima.
Umzobo wabathengi: Umda phakathi kwempahla yabathengi ehamba ngokukhawuleza kunye nempahla ehlala ixesha elide
Nangona izithuthi zamandla amatsha zibonisa umkhwa "wempahla yabathengi ehamba ngokukhawuleza" malunga nokuphindaphinda itekhnoloji kunye nokuthengisa, kubathengi abaninzi, iimoto ziseyimveliso ehlala ixesha elide. Ngokweenkcukacha ezisuka kwiNational Bureau of Statistics, ingeniso yomntu ngamnye eTshayina iya kuba yi-41,314 yuan ngo-2024, kwaye ingeniso yekhaya yonyaka iya kuba malunga ne-90,900 ye-yuan. Kwimeko enjalo yezoqoqosho, ngokucacileyo akunakwenzeka ukwenza isigqibo sokuthenga imoto ngokulula njengemveliso yabathengi ehamba ngokukhawuleza.
Kumaqela anengeniso ephezulu, izithuthi zamandla amatsha zinokuthi zithathwe "njengemveliso yabathengi ehamba ngokukhawuleza" kwaye banokuvuma ukuphindaphinda ngokukhawuleza kobuchwepheshe obutsha kunye neemodeli ezintsha. Noko ke, kwiintsapho ezininzi eziqhelekileyo, ukuthengwa kwemoto kusafuna inkqubo ecingisiswe kakuhle yokwenza izigqibo. Xa kuthengwa imoto, abathengi bahlala benikela ingqalelo kwizinto ezininzi ezifana ne-brand, ukusebenza, kunye noqwalaselo, bezama ukwenza olona khetho lungcono kuhlahlo lwabiwo-mali olulinganiselwe.
Kule meko, ukuma kwemarike yezithuthi zamandla amatsha kubaluleke kakhulu. Iinkampani zeemoto kufuneka zicacise amaqela ajolise kuzo abathengi kwaye zibonelele ngeemveliso ezihlangabezana nezidingo zabathengi ngokwenyani, kunokuba zilandele ngokumfamekileyo uphuculo lwetekhnoloji. Kuphela ngale ndlela banokuthi bavelele kukhuphiswano oluqatha lwemarike kwaye baphumelele ukuthembela kunye nenkxaso yabathengi.
Uphuhliso olukhawulezayo lwentengiso yezithuthi zamandla amatsha luzise inkqubela phambili yetekhnoloji, kodwa lubangele noxinzelelo phakathi kwabathengi. Ekubhekaneni nohlaziyo lwemodeli rhoqo kunye nokhuphiswano homogeneous, abathengi kufuneka bagcine ukuqonda okucacileyo kwaye benze izigqibo ezinengqiqo malunga nokuthengwa kwemoto. Abavelisi beemoto kufuneka bafumane ulungelelwaniso phakathi kwezinto ezintsha zobuchwepheshe kunye neemfuno zabasebenzisi kwaye babonelele ngeemveliso ezihlangabezana ngokwenyani neemfuno zentengiso. Kungale ndlela kuphela apho iimoto zamandla amatsha zinokufezekisa ngokwenene utshintsho ukusuka kwimpahla ehlala ixesha elide ukuya kwimpahla yabathengi ehamba ngokukhawuleza kuphuhliso lwexesha elizayo.
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Ixesha lokuposa: Jul-30-2025