Okwangoku, udidi olutsha lwesithuthi samandla lugqithise kakhulu kwixesha elidlulileyo kwaye lungene kwixesha "lokuqhakaza".Kutshanje, uChery ukhuphe i-iCAR, ibe yimoto yokuqala emile okwebhokisi yombane esulungekileyo ngaphandle kwendlela;I-BYD's Honor Edition izise ixabiso lezithuthi zamandla amatsha ngaphantsi kwezithuthi zamafutha, ngelixa uphawu lwe-Look Up luqhubeleka ukutyhala ixabiso kwimigangatho emitsha.phezulu.Ngokwesi sicwangciso, i-Xpeng Motors iza kuphehlelela iimoto ezintsha ezingama-30 kule minyaka mithathu izayo, kwaye ii-sub-brand zakwaGeely nazo ziyaqhubeka nokukhula.Iinkampani zezithuthi zamandla amatsha ziqalisa imveliso/intengiso yohlobo, kwaye umfutho wayo ude udlule nembali yezithuthi zamafutha, ebezinabantwana “abangakumbi kunye nemilo engakumbi”.
Kuyinyani ukuba ngenxa yolwakhiwo olulula, iqondo eliphezulu lobukrelekrele kunye nokufakelwa kombane kwezithuthi zamandla amatsha, umjikelo ukusuka ekusekweni kweprojekthi ukuya ekuqalisweni kwesithuthi mfutshane kakhulu kunalowo wezithuthi zamafutha.Oku kukwabonelela ngokulula kwiinkampani ukuba zenze izinto ezintsha kwaye ziqalise ngokukhawuleza iimpawu ezintsha kunye neemveliso.Nangona kunjalo, ukuqala kwimfuno yemarike, iinkampani zeemoto kufuneka zicacise izicwangciso "zokuzalwa ezininzi" kunye ne "eugenics" ukufumana ngcono ukuqatshelwa kwemarike."Iimveliso ezininzi" zithetha ukuba iinkampani zeemoto zinemigca yeemveliso ezityebileyo ezinokuhlangabezana neemfuno zabathengi abohlukeneyo.Kodwa "ukwanda" kuphela akwanele ukuqinisekisa impumelelo yeemarike, "ii-eugenics" nazo ziyafuneka.Oku kubandakanya ukugqwesa kumgangatho wemveliso, ukusebenza, ubukrelekrele, njl. njl., kunye nokwenza ukuba iimveliso zifikeleleke ngcono kubathengi ekujoliswe kubo ngokubeka indawo yemarike echanekileyo kunye nobuchule bokuthengisa.Abanye abahlalutyi babonise ukuba ngelixa iinkampani zezithuthi zamandla amatsha zilandela ukwahlukana kwemveliso, kufuneka zijolise ekuphuculeni imveliso kunye nokuyila.Kuphela “ngokuvelisa ngakumbi kunye ne-eugenics” sinokuthi sigqame kukhuphiswano oluqatha lwemarike kwaye sizuze inkoliseko yabathengi.
01
Ubutyebi bemveliso obungazange bubonwe ngaphambili
Ngomhla wama-28 kuFebruwari, i-iCAR 03, imodeli yokuqala yemoto entsha yeChery yamandla iCAR, yasungulwa.Itotali yeemodeli ezi-6 ezinolungelelwaniso olwahlukileyo zasungulwa.Uluhlu lwamaxabiso olusemthethweni luyi-109,800 ukuya kwi-169,800 yuan.Lo mzekelo ujolise kubantu abatsha njengeqela labo eliphambili labathengi kwaye uthobe ngempumelelo ixabiso leeSUV zombane ezisulungekileyo ukuya kwi-100,000 yeeyuan, ukwenza ukungena ngamandla kwimarike yemoto yodidi lwe-A.Kwakhona nge-28 kaFebruwari, i-BYD yabamba inkomfa enkulu yokusungulwa kweHan kunye neTang Honor Honor, isungula ezi modeli zimbini zintsha ngexabiso lokuqala le-yuan eyi-169,800 kuphela.Kwisiqingatha senyanga edlulileyo, i-BYD ikhuphe iimodeli ezintlanu zoHlelo lokuHlonipha, oluphawu lwazo lwahlula ixabiso labo elifikelelekayo.
Ukungena ngoMatshi, igagasi lokuziswa kweemoto ezintsha liye landa kakhulu.Nge-6 kaMatshi kuphela, iimodeli ezitsha ezisi-7 zasungulwa.Ukuvela kwenani elikhulu leemoto ezintsha azigcini nje ngokuqhubekayo ukuhlaziya umgca ophantsi ngokwexabiso, kodwa kwenza umsantsa wexabiso phakathi kwemarike yemoto yombane ecocekileyo kunye nemarike yezithuthi zamafutha ngokuthe ngcembe iyancipha, okanye ingaphantsi;kwintsimi yee-brand-to-high-end brands, ukuphuculwa okuqhubekayo kokusebenza kunye nokucwangciswa kwenza ukuba ukhuphiswano kwiimarike eziphezulu kakhulu.Iinwele ezibukhali.Imarike yemoto yangoku ifumana ixesha elingazange libonwe lokutyebisa imveliso, nto leyo enika abantu imvakalelo yokuphuphuma.Iimveliso ezinkulu ezizimeleyo ezifana ne-BYD, i-Geely, iChery, i-Great Wall, kunye ne-Changan zisungula ngokusebenzayo iimpawu ezintsha kunye nokukhawulezisa isantya sokuqaliswa kwemveliso entsha.Ngokukodwa kwintsimi yezithuthi zamandla amatsha, iimpawu ezintsha zikhula njengamakhowa emva kwemvula.Ukhuphiswano lwemarike luyingozi kakhulu, nakwinkampani enye.Kukwakho nenqanaba elithile lokhuphiswano olulinganayo phakathi kweempawu ezintsha ezahlukeneyo phantsi kophawu, nto leyo eyenza kube nzima ukwahlula phakathi kweebrendi.
02
“Yenza imiqulu ngokukhawuleza”
Imfazwe yexabiso iqinisa kwintsimi yezithuthi zamandla amatsha, kwaye izithuthi zepetroli akufanele zigqitywe.Baye baqinisa ngakumbi ubunzulu bemfazwe yamaxabiso kwimarike yemoto ngokusebenzisa iindlela ezahlukeneyo zokuthengisa ezifana nenkxaso-mali yokubuyisela.Le mfazwe yexabiso ayiphelelanga kukhuphiswano lwexabiso, kodwa iphinda idlulele kwimilinganiselo emininzi njengenkonzo kunye nophawu.U-Chen Shihua, usekela-nobhala-jikelele we-China Association of Automobile Manufacturers, uqikelela ukuba ukhuphiswano kwimarike yemoto luya kuba lukhulu ngakumbi kulo nyaka.
Xu Haidong, usekela-njineli oyintloko we-China Association of Automobile Manufacturers, uthe kudliwano-ndlebe nentatheli evela e-China Automobile News ukuba ngolwandiso oluqhubekayo lwemarike yemoto yamandla amatsha kunye nokuphuculwa kwamandla onke amashishini, izithuthi zamandla amatsha ziye. ngokuthe ngcembe uye wanelizwi kumaxabiso.Kule mihla, inkqubo yamaxabiso ezithuthi zamandla amatsha ayisabhekiseli kwizithuthi zamafutha kwaye izenzele eyayo ingqiqo yamaxabiso.Ngokukodwa kwiimpawu eziphakamileyo eziphezulu, ezifana ne-Ideal kunye ne-NIO, emva kokuseka impembelelo ye-brand ethile, amandla abo amaxabiso nawo anyukile.Emva koko iphucula.
Njengoko iinkampani ezikhokelayo zezithuthi zamandla amatsha ziye zonyusa ulawulo lwazo kwikhonkco lokubonelela, ziye zaba ngqongqo ngakumbi kulawulo lwazo kunye nolawulo lwekhonkco lokubonelela, kwaye ukukwazi kwabo ukunciphisa iindleko kunye nokunyusa ukusebenza kakuhle nako kuphucuka rhoqo.Oku kukhuthaza ngokuthe ngqo ukuncitshiswa kweendleko kuzo zonke iinkalo zekhonkco lokubonelela, nto leyo eqhuba amaxabiso emveliso ukuba aqhubeke ehla.Ngokukodwa xa kuziwa ekuthengeni iindawo ezinombane kunye nezikrelekrele kunye namacandelo, ezi nkampani zitshintshile zisuka ekwamkeleni ngokungenzi nto iikowuti ezivela kubaboneleli kwixesha elidlulileyo zaya ekusebenziseni izixa ezikhulu zokuthenga ukuthethathethana ngamaxabiso, ngaloo ndlela ziqhuba ngokuqhubekayo iindleko zokuthengwa kweenxalenye.Esi siphumo sesikali sivumela ixabiso leemveliso zezithuthi ezipheleleyo ukuba zehliswe ngakumbi.
Ukujongana nemfazwe eqatha yexabiso lemarike, iinkampani zeemoto ziye zamkela isicwangciso "sokuvelisa ngokukhawuleza".Iinkampani zeemoto zisebenza nzima ukunciphisa umjikelo wophuhliso lwezithuthi zamandla amatsha kunye nokukhawulezisa ukuqaliswa kweemodeli ezintsha zokuthatha amathuba kumacandelo ahlukeneyo emarike.Ngelixa amaxabiso eqhubeka nokuhla, iinkampani zeemoto azikawuyekeleli umsebenzi wazo wokwenza imveliso.Ngelixa bephucula ukusebenza koomatshini bezithuthi kunye namava okuqhuba, benza ukulingana okuhlakaniphile kugxilwe kukhuphiswano lwentengiso lwangoku.Ekuqalisweni kwe-iCAR03, umntu ochaphazelekayo ophethe i-Chery Automobile uthe ngokulungisa ukudibanisa kwe-software ye-AI kunye ne-hardware, i-iCAR03 ijolise ekuboneleleni abantu abatsha ngolwazi lokuqhuba oluhlakaniphile ngeendleko.Namhlanje, iimodeli ezininzi kwimarike zilandela ukusebenza okuphezulu kwamava okuqhuba ngobuchule ngamaxabiso aphantsi.Lo mcimbi ukho kuyo yonke indawo kwimarike yeemoto.
03
"I-Eugenics" ayinakungahoywa
Njengoko iimveliso zisiya zisanda kwaye namaxabiso eqhubeka nokuhla, iqhinga leenkampani zeemoto “zezizukulwane ezininzi” liyakhula ngokukhawuleza.Phantse zonke iinkampani azinakuphepheka, ngakumbi iimpawu ezizimeleyo.Kwiminyaka yakutshanje, iibrendi ezizimeleyo ezizimeleyo ziphumeze izicwangciso zeempawu ezininzi zokubamba isabelo semarike esingaphezulu.I-BYD, umzekelo, sele inoluhlu olupheleleyo lwemigca yemveliso ukusuka kwinqanaba lokungena ukuya kwinqanaba eliphezulu, kubandakanywa neempawu ezintlanu.Ngokutsho kweengxelo, uchungechunge lwe-Ocean lugxile kwimarike yomsebenzisi omncinci kunye ne-100,000 ukuya kwi-200,000 yuan;Uluhlu lweDynasty lujolise kubasebenzisi abaqolileyo nge-150,000 ukuya kwi-300,000 yeyuan;uphawu lweDenza lugxile kwimarike yeemoto zosapho ezingaphezulu kweeyuan ezingama-300,000;kunye nophawu lweFangbao lujolise kwimarike.Imarike ingaphezulu kwe-300,000 yuan, kodwa igxininisa ukwenziwa komntu;uphawu lwe-upsight lubekwe kwimarike ephezulu kunye nenqanaba le-yuan yesigidi.Uhlaziyo lwemveliso yolu phawu luyakhawuleza, kwaye iimveliso ezintsha ezininzi ziya kusungulwa kwisithuba sonyaka.
Ngokukhululwa kwe-brand ye-iCAR, i-Chery iphinde igqibe ukwakhiwa kweenkqubo ezine zophawu lwe-Chery, i-Xingtu, i-Jietu kunye ne-iCAR, kwaye iceba ukusungula iimveliso ezintsha zohlobo ngalunye ngo-2024. Umzekelo, uphawu lweChery luya kuphuhlisa ngaxeshanye amafutha kunye neendlela ezintsha zamandla kunye nokutyebisa ngokuqhubekayo uluhlu olune oluphambili lweemodeli ezifana ne-Tiggo, i-Arrizo, i-Discovery kunye ne-Fengyun;uphawu lwe-Xingtu luceba ukusungula iintlobo ezahlukeneyo zamafutha, i-plug-in hybrid, imodeli yombane ecocekileyo kunye ne-Fengyun ngo-2024. Iimodeli zoluhlu olwandisiweyo;I-Jietu brand iya kusungula iintlobo ngeentlobo zeeSUVs kunye nezithuthi ezingekho endleleni;kwaye i-iCAR iza kuphehlelela i-A0-class SUV.
I-Geely ikwagubungela ngokupheleleyo amacandelo aphezulu, aphakathi kunye nesiphelo esisezantsi ngemveliso yemoto yamandla enje ngeGalaxy, iGeometry, iRuilan, iLynk & Co, iSmart, iPolestar, kunye neLotus.Ukongeza, iimveliso zamandla amatsha anje ngeChangan Qiyuan, iShenlan, kunye neAvita nazo ziyakukhawulezisa ukuqaliswa kweemveliso ezintsha.I-Xpeng Motors, ibutho elitsha lokwenza iimoto, lide labhengeza ukuba liceba ukuphehlelela iimoto ezintsha ezingama-30 kule minyaka mithathu izayo.
Nangona ezi mpawu ziphehlelele inani elikhulu leebrendi kunye neemveliso ngexesha elifutshane, azininzi ezinokuthi zibe zii-hits ngokwenene.Ngokwahlukileyo, iinkampani ezimbalwa ezinje ngeTesla kunye ne-Ideal ziye zafumana ukuthengisa okuphezulu kunye nemigca yeemveliso ezilinganiselweyo.Ukususela ngo-2003, uTesla uthengise iimodeli ezi-6 kuphela kwimarike yehlabathi, kwaye iModel 3 kunye neModel Y kuphela ziveliswa ngobuninzi eChina, kodwa umthamo wayo wokuthengisa awukwazi ukuthotywa.Kunyaka ophelileyo, i-Tesla (i-Shanghai) Co., Ltd. yavelisa ngaphezu kweemoto ze-700,000, apho ukuthengiswa konyaka kweModel Y e-China kudlule i-400,000.Ngokufanayo, i-Li Auto iphumelele ukuthengiswa kwezithuthi eziphantse zibe yi-380,000 kunye neemodeli ze-3, ibe ngumzekelo we "eugenics".
Njengoko uWang Qing, usekela-mlawuli weZiko lezoQoqosho loPhuhliso lweZiko loPhando loPhuhliso lweBhunga likaRhulumente, wathi, phambi kokhuphiswano olunzima lweemarike, iinkampani kufuneka zihlolisise ngokunzulu iimfuno zamacandelo ahlukeneyo emarike.Ngelixa zilandela "okungakumbi", iinkampani kufuneka zithathele ingqalelo ngakumbi "ukugqwesa" kwaye azikwazi ukulandela ubuninzi ngokumfameka ngelixa zingahoyi umgangatho wemveliso kunye nokwenziwa komgangatho.Kuphela kungokusebenzisa isicwangciso seempawu ezininzi ukugubungela amacandelo emarike kwaye ubengcono kwaye womelele apho ishishini lingenza impumelelo.
Ixesha lokuposa: Mar-15-2024