1. Ukulinda ixesha elide: Xiaomi Auto's imingeni yonikezelo
Kwiisithuthi samandla esitsha market, umsantsa phakathi kwabathengi
okulindelweyo kunye nenyani iya isiya icaca. Kutshanje, iimodeli ezimbini ezintsha ze-Xiaomi Auto, i-SU7 kunye ne-YU7, ziye zatsala ingqalelo ebanzi ngenxa yemijikelo yazo yokuhambisa ixesha elide. Ngokutsho kwedatha evela kwi-Xiaomi Auto App, nakwi-Xiaomi SU7, eye yahlala kwimarike ngaphezu konyaka, ixesha lokuhambisa ngokukhawuleza lisekho iiveki ze-33, malunga neenyanga ze-8; kunye nenguqulo entsha ye-Xiaomi YU7 eqhelekileyo, abathengi kufuneka balinde ukuya kuthi ga kunyaka kunye neenyanga ezimbini.
Le nto ibangele ukungoneliseki kubathengi abaninzi, kwaye abanye abasebenzisi be-intanethi baye bacela ngokudibeneyo ukubuyiselwa kweediphozithi zabo. Nangona kunjalo, umjikelo omde wokuhanjiswa awufani neXiaomi Auto. Kwiimarike zemoto zasekhaya nezangaphandle, ixesha lokulinda kwiimodeli ezininzi ezidumileyo nalo liyamangalisa. Umzekelo, imodeli ephezulu yeLamborghini iRevuelto ifuna ngaphezulu kweminyaka emibini yokulinda emva kokubhukisha, umjikelo wokuhanjiswa kwePorsche Panamera nawo umalunga nesiqingatha sonyaka, kwaye abanini beRolls-Royce Specter kufuneka balinde ngaphezulu kweenyanga ezilishumi.
Isizathu sokuba le mizekelo inokutsala abathengi kungekhona nje ngenxa yomfanekiso wabo ophezulu we-brand kunye nokusebenza okugqwesileyo, kodwa nangenxa yokukhuphisana kwabo okukodwa kwicandelo lemarike. Umthamo we-oda wangaphambili we-Xiaomi YU7 udlule iiyunithi ze-200,000 ngaphakathi kwemizuzu ye-3 yokuqaliswa kwayo, ebonisa ngokupheleleyo ukuthandwa kwayo kwimarike. Nangona kunjalo, ixesha lokuhambisa elilandelayo lenza abathengi bathandabuze: emva konyaka omnye, ngaba imoto ababephupha ngayo isahlangabezana neemfuno zabo zangaphambili?
2. Ikhonkco lokubonelela kunye nomthamo wemveliso: Emva kokulibaziseka kokunikezelwa
Ukongeza kokulindelekileyo kwabathengi kunye nokuthandwa kwe-brand, ukungabikho kokuqina kwikhonkco lokubonelela kunye nokulinganiselwa komjikelo wokuvelisa nazo ziyizinto ezibalulekileyo ezibangela ukulibaziseka kokunikezelwa. Kwiminyaka yakutshanje, ukunqongophala kwe-chip yehlabathi kuye kwachaphazela ngokuthe ngqo inkqubela yemveliso yemoto yonke, kwaye ukuveliswa kwezithuthi zamandla amatsha nako kuthintelwe ukunikezelwa kweebhetri zamandla. Thatha i-Xiaomi SU7 njengomzekelo. Inguqulelo esemgangathweni yemveliso yayinexesha elongeziweyo lonikezelo ngenxa yokungonelanga kwamandla okuvelisa iiseli zebhetri.
Ukongeza, amandla okuvelisa iinkampani zeemoto nawo yinto ephambili echaphazela ixesha lokuhambisa. Umda wokuvelisa umthamo we-Xiaomi Auto's Yizhuang factory yi-300,000 yezithuthi, kwaye isigaba sesibini sefektri sisanda kugqitywa kunye nomthamo ocwangcisiweyo wokuvelisa izithuthi ze-150,000. Nokuba siphuma sonke, umthamo wokuhanjiswa kulo nyaka awuyi kudlula izithuthi ezingama-400,000. Nangona kunjalo, kusekho ii-odolo ezingaphezu kwe-140,000 ze-Xiaomi SU7 ezingakhange zihanjiswe, kwaye inani lee-odolo ezitshixiweyo ze-Xiaomi YU7 kwiiyure ze-18 zokusungulwa kwayo zidlule i-240,000. Le ngokungathandabuzekiyo "yingxaki eyonwabisayo" yeXiaomi Auto.
Kulo mxholo, xa abathengi bekhetha ukulinda, ngaphezu kokuthanda kwabo uphawu kunye nokuqaphela ukusebenza komzekelo, kufuneka baqwalasele utshintsho lweemarike kunye nokuphindaphinda kwezobuchwepheshe. Ngenkqubela phambili eqhubekayo yetekhnoloji yezithuthi zamandla amatsha, abathengi banokujongana nokungeniswa kwetekhnoloji entsha kunye notshintsho kwimfuno yentengiso ngexesha labo lokulinda.
3. Ukuveliswa kweteknoloji kunye namava omthengi: ukhetho oluzayo
Njengoko imakethi yezithuthi zamandla entsha iya isiya isiya ihlukahlukana, abathengi kufuneka bathathele ingqalelo izinto ezininzi ezinje ngophawu, itekhnoloji, iimfuno zentlalo, amava omsebenzisi, kunye nezinga lokugcinwa kwexabiso xa ujongene nexesha elide lokulinda. Ngokukodwa kwixesha elithi "isoftware ichaza i-hardware", umgangatho weemoto uya ngokuya uxhomekeke kwizinto ezintsha kunye namava esoftware. Ukuba abathengi kufuneka balinde unyaka kwimodeli abayiodolileyo, iqela lesoftware yenkampani yeemoto linokuba liphindaphinde izinto ezintsha kunye namava amatsha kaninzi kulo nyaka.
Umzekelo, ukusungulwa okuqhubekayo kweBYD kwayeI-NIO, ababini abaziwayo
iimveliso zemoto zasekhaya, kuhlaziyo lwesoftware kunye nobukrelekrele buye batsala umdla omkhulu kubathengi. Inkqubo yenethiwekhi yobukrelekrele ye-BYD's "DiLink" kunye ne-NIO "NIO Pilot" itekhnoloji yokuqhuba ezizimeleyo zihlala ziphucula amava okuqhuba kunye nokhuseleko lwabasebenzisi. Ezi nkqubela phambili zezobuchwepheshe aziphuculi kuphela ukusebenza kwesithuthi, kodwa zibonelela abathengi ngexabiso eliphezulu.
Emva kokulinganisa i-pros and cons, abathengi kufuneka banikele ingqalelo kungqamaniso phakathi kwe-software iteration kunye noqwalaselo lwe-hardware xa ukhetha ukulinda, ukuze ugweme ukulinda imoto ephelelwe lixesha ngokukhawuleza ukuba iqaliswe. Kwixesha elizayo, ngokuphuculwa okuqhubekayo kobuchwephesha bezithuthi zamandla amatsha kunye notshintsho oluqhubekayo kwimarike, abathengi baya kuba nokukhetha okuninzi okwahlukeneyo.
Ngamafutshane, ukunyuka kwentengiso yezithuthi zamandla amatsha kutsala abathengi abaninzi nangakumbi. Nangona ixesha lokulinda lide, kubantu abaninzi, ukulinda kufanelekile. Ngokwenziwa ngokutsha okuqhubekayo kweteknoloji kunye nokuphuculwa okuqhubekayo kweempawu, izithuthi zamandla amatsha kwixesha elizayo ziya kuzisa amava angcono kunye nexabiso eliphezulu kubathengi.
I-imeyile:edautogroup@hotmail.com
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Ixesha lokuposa: Jul-10-2025