Izolo, i-Ideal ikhuphe uluhlu lweentengiso zeveki kwiveki yesithathu ka-2024 (ngoJanuwari 15 ukuya kwi-21 kaJanuwari) njengoko bekucwangcisiwe.Ngenzuzo encinci ye-0.03 yezigidi zeeyunithi, iphinde yafumana indawo yokuqala kwi-Wenjie.
Eyona nto iya kuba umboniso ngo-2023 yayiqhele ukuphumelela.NgoDisemba ka-2023, intengiso yenyanga efanelekileyo idlule kwizithuthi ezingama-50,000, ibeka irekhodi eliphezulu.Iintengiso ezipheleleyo kwi-2023 ziya kufikelela kwiimoto ze-376,000, phantse kabini kunyaka odlulileyo.Ibe ngamandla amatsha okuqala ukuwela uphawu lonyaka lokuhanjiswa kwezithuthi ezingama-300,000 kunye nokuphela kwamandla amatsha anengeniso ngoku.
Kuze kube yiveki yokuqala yalo nyaka, xa uLi Auto ekhuphe uluhlu, ukuthengiswa kwayo ngeveki kwehle ngeeyunithi ze-9,800 ukusuka kwiveki edlulileyo ukuya kwiiyunithi ze-4,300, irekhodi elibi kakhulu kwiinyanga ezintandathu ezidlulileyo.Kwelinye icala, i-Wenjie igqithise eyona nto yayiyinqweneleka okokuqala ngeenqwelo-mafutha ezingama-5,900.
Kwiveki yesibini yalo nyaka, i-Wenjie iqhubekile phezulu kuluhlu lweentengiso zemoto entsha yamandla ngeveki kunye nomthamo wokuthengisa weeyunithi ze-6,800, ngelixa i-Ideal ibeka indawo yesibini kunye nomthamo wokuthengisa weeyunithi ze-6,800.
Uxinzelelo olujongene nayo ekuqaleni konyaka omtsha ofanelekileyo lubangelwa yindibaniselwano yezinto.
Kwelinye icala, ngoDisemba kulo nyaka uphelileyo, ukuze kuphunyezwe unikezelo olujoliswe kuko kwiintengiso zenyanga ezingaphezulu kweeyunithi ezingama-50,000, i-Ideal yasebenza nzima kwimigaqo-nkqubo yokukhetha i-terminal.Ngelixa ihlaziya irekhodi layo, iphantse yagqiba iodolo yomsebenzisi esandleni.
Ngakolunye uhlangothi, inguqu yemveliso ezayo iya kuba nefuthe elithile ekuthengisweni kwemali.Iimodeli ezintathu zoluhlu olwandisiweyo lwe-L9\L8\L7 ziya kufumana ukuhlaziywa koqwalaselo, kwaye iimodeli ze-2024 ziya kukhutshwa ngokusemthethweni kwaye zihanjiswe ngoMatshi.Ibhlogi yemoto iveze ukuba i-cockpit ehlakaniphile yemodeli ye-2024 Ideal L kulindeleke ukuba isebenzise i-chip ye-Qualcomm Snapdragon 8295, kwaye uluhlu olusulungekileyo lokuhamba ngombane lwesithuthi nalo kulindeleke ukuba luphuculwe.Abanye abathengi abanokubakho babambe iingqekembe zemali belindele ukuthenga.
Into engenakuhoywa yi-Xinwenjie M7 kunye ne-M9, ekhuphisana intloko nentloko kunye neemodeli eziphambili ze-Ideal.Kutshanje, u-Yu Chengdong uthumele kwi-Weibo ukuba kwiinyanga ezine emva kokukhululwa kwe-M7 entsha ye-Wenjie, inani leeyunithi lidlule kwi-130,000.Imiyalelo yangoku ibeke umthamo wemveliso kaKoreshi kwisikhundla esipheleleyo, kwaye ngoku umthamo wemveliso weveki kunye nomthamo wokuhambisa uyafana.Njengoko umthamo wemveliso unyuka ngokuthe ngcembe, amanani entengiso aya kuqhubeka enyuka.
Ukuze kukhuthazwe ukuthengisa, uLideal usanda kuqalisa umgaqo-nkqubo wokhetho olunamandla ngakumbi kunoDisemba ophelileyo.Uluhlu lokunciphisa ixabiso leenguqu ezahlukeneyo ze-L7, i-L8 kunye ne-L9 imodeli isuka kwi-33,000 yuan ukuya kwi-36,000 yuan, eye yaba sesona saphulelo sikhulu ukususela ekuqaleni konyaka.Enye yeempawu ezinkulu zeemoto.
Phambi kokubamba ummandla omtsha, kufanelekile ukusebenzisa ukuthotywa kwamaxabiso ukubuyisela indawo elahlekileyo ngokukhawuleza.
Ngokucacileyo, emva kokuthengisa "i-roller coaster" kwiveki ephelileyo, i-Ideal ibonile ukuba ayisiyonto ilula "ukuphepha umda weHuawei".Oku kulandelayo kukudibana okungenakuphepheka.
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IHuawei ayinakuthintelwa
Inkcazo yemveliso echanekileyo yindawo yokuqala yokuphumelela kwe-Ideal kwisiqingatha sokuqala.Oku kunika i-Ideal ithuba lokunyuka ngesantya esothusayo kwaye ihambelane nabachasi bayo abaqolileyo kwinqanaba lombutho ngokwentsebenzo yokuthengisa.Kodwa kwangaxeshanye, oku kuthetha ukuba i-Ideal kufuneka ijongane nenani elikhulu lokuxelisa kunye nokhuphiswano kwi-ecological niche efanayo.
Okwangoku, i-Li Auto ineemodeli ezintathu ezithengiswayo, ezizezi, i-Lili L9 (i-SUV enezihlalo ezithandathu phakathi kwe-RMB 400,000 kunye ne-RMB 500,000), i-L8 (i-SUV enezihlalo ezithandathu phantsi kwe-RMB 400,000), kunye ne-L7 (i-SUV enezihlalo ezihlanu phakathi kwe-RMB 400,000 kunye ne-RMB 400,000).
I-Wenjie ikwaneemodeli ezintathu ezithengiswayo, i-M5 (250,000-class compact SUV), i-M7 entsha (300,000-class five-seat mid-to-large SUV), kunye ne-M9 (500,000-class luxury SUV).
I-Wenjie M7 ka-2022, ebekwe kwinqanaba elifanayo ne-Ideal ONE, yenza ukuba u-Ideal azive amabhongo omntu ofika emva kwexesha okokuqala.Ngokubanzi, i-Wenjie M7 ka-2022 kunye ne-Ideal ONE ikuluhlu lwexabiso elifanayo, kodwa yangaphambili inoluhlu lwamaxabiso olubanzi.Xa kuthelekiswa nexabiso le-Ideal ONE, inguqulo ye-wheel drive yangasemva ye-2022 i-Wenjie M7 inexabiso eliphantsi kwaye iphezulu.Amandla enguqulelo angcono.Kukwakho noomabonakude abaninzi bemibala, iifriji kunye neesofa ezinkulu.I-Huawei's self-developed self-developed drive yombane, inkqubo yokulawula i-thermal kunye nezinye izibonelelo zobugcisa zongeza kwiimbalasane zemveliso.
Ngaphantsi "kokusebenza kakuhle kweendleko", ukuthengiswa kwe-Ideal ONE kwaqala ukwehla kwinyanga xa kwasungulwa i-Wenjie M7 ka-2022, kwaye kwafuneka iyeke ukuvelisa kwangoko.Ngaloo nto, kukho uchungechunge lweendleko ezifana nokuhlawulela ababoneleli ngelahleko engaphezu kwe-1 yeebhiliyoni, ilahleko yamaqela, njl.
Ke, bekukho isithuba eside se-Weibo apho uLi Xiang wavumayo ukuba "usisiqhwala" nguWenjie, enalo lonke igama kwiinyembezi."Sasimangalisa ukufumanisa ukuba iingxaki ezibuhlungu esiye sadibana nazo kuphando lwemveliso kunye nophuhliso, ukuthengisa kunye neenkonzo, ukubonelela kunye nokuvelisa, imali yentlangano, njl. zasombululwa ngaphezu kweminyaka elishumi edlulileyo, okanye kwiminyaka engamashumi amabini edlulileyo."
Kwintlanganiso yobuchule ngoSeptemba 2022, bonke abaphathi beenkampani bafikelela kwisivumelwano sokufunda kwiHuawei ngendlela ejikelezayo.U-Li Xiang ngokwakhe uye wakhokela ekusekeni inkqubo ye-IPMS kwaye wazingela abantu abavela eHuawei ukunceda umbutho ukuba ufezekise indaleko epheleleyo.
UZou Liangjun, usekela mongameli omkhulu wentengiso kunye nenkonzo ye-Li Auto, wayesakuba yiHonor Executive.Ujoyine i-Li Auto kunyaka ophelileyo kwaye unoxanduva lokuthengisa kunye neqela lenkonzo, ukulawula ukuthengisa, ukuhanjiswa, inkonzo kunye nokutshaja inethiwekhi.
U-Li Wenzhi, owayesakuba ngumlawuli weSebe loLawulo lwe-HRBP yeHuawei, naye wajoyina i-Li Auto kunyaka ophelileyo kwaye wasebenza njengentloko ye-ofisi ye-CFO, ejongene nenkqubo ye-Li Auto, umbutho kunye nohlaziyo lwezezimali.U-Li Wenzhi usebenzele iHuawei iminyaka eyi-18, apho iminyaka eyi-16 yokuqala yayinoxanduva lokuthengisa kwiimarike zasekhaya naphesheya, kwaye iminyaka emibini edlulileyo yayinoxanduva lomsebenzi weqela labantu.
U-Xie Yan, owayesakuba ngusekela mongameli weSebe leSoftware ye-Huawei ye-Huawei kunye nomlawuli weSebe leSitenali ye-OS, wajoyina i-Li Auto njenge-CTO kunyaka ongaphambi kwalowo uphelileyo.Ubukhulu becala wayenoxanduva lokukhuthaza ukuphunyezwa kweetshiphusi eziziphuhlisileyo, kubandakanya neLi Auto eziphuhliswe inkqubo yokusebenza kunye neqonga lamandla ekhompyuter.Ukwaphethe ikomiti yezobugcisa ye-AI esandula kusekwa ngu-Ideal.
Ukuya kuthi ga kwinqanaba elithile, ngaphambi kokunyuka kweWenjie, i-Ideal iphinde yavelisa "iHuawei encinci" kumzi mveliso weemoto, kwaye iinkqubo zayo zombutho kunye neendlela zokulwa zakhula ngokukhawuleza.Impumelelo yemodeli ye-L series ibe ngumsebenzi omhle.
Kodwa kuhlalutyo lokugqibela, iHuawei yinkampani yaseTshayina engenakukhutshelwa.Oku kubonakaliswa ngokukodwa kuqokelelo lobuchwepheshe kwicandelo le-ICT, ububanzi nobunzulu bezibonelelo ze-R&D, amava okoyisa urhwebo lwehlabathi, kunye nesakhono sophawu esingenakuthelekiswa nanto.
Inyathelo lokuqala likaHuawei lokungena kumzi-mveliso weemoto kwaye asuse ilahleko kukuqhuba ibhentshi-level ye-pixel ngokuchasene neenjongo zenkokeli kwicandelo lentengiso.Utitshala uya kubonisa imibuzo eyenziwe ngabafundi.
I-M7 entsha ijolise kweyona L7 ifanelekileyo, iyisebenzisa njengemodeli yothelekiso engundoqo ukuze isebenzise ngokupheleleyo inzuzo yayo yokusebenza kweendleko.Emva kokuba i-M9 isungulwe, iye yaba lelona khuphiswano lithe ngqo kwi-L9 efanelekileyo.Ngokubhekiselele kwiiparamitha, igxininisa "into abanye abangenayo, ndinayo, kwaye into abanye abanayo, ndigqwesile";ngokubhekiselele kwimveliso ngokwayo, i-chassis, amandla, i-cockpit kunye nokuqhuba okuhlakaniphile kubonisa ukusebenza okumangalisayo.
Ngokuphathelele indlela i-Ideal ejonga ngayo iHuawei, uLi Xiang wagxininisa ngokuphindaphindiweyo ukuba "I-Ideal igcina isimo sengqondo esihle xa ijongene neHuawei: i-80% yokufunda, i-20% inhlonipho, kunye ne-0% yokukhalaza."
Xa la magunya mabini ekhuphisana, ahlala ekhuphisana ngeentsilelo zombhobho.Nangona ishishini likhula ngamandla, isidima semveliso elandelayo kunye nokusebenza konikezelo kuseza kuzisa ukungaqiniseki.Kutshanje, izinga lokukhula kwee-odolo liye lacotha.NgoNovemba 27, 2023, kwaodolwa iimoto zeWenjie M7 ezili-100 000;ngoDisemba 26, 2023, kwaodolwa iimoto zeWenjie M7 ezili-120 000;ngoJanuwari 20, 2024, kwaodolwa iimoto zeWenjie M7 eziyi-130 000.Ukusilela kwee-odolo kuye kwawenza mandundu umoya wokulinda nokubona abathengi.Ngokukodwa ngaphambi koNyaka oMtsha, abathengi abaninzi bafuna ukuthabatha iimoto zabo kwaye bayise ekhaya ngoNyaka omtsha.Abanye abasebenzisi bathi kuthenjiswe ukuhanjiswa ngaphakathi kweeveki ezi-4-6, kodwa ngoku uninzi lwabantu alukhankanyi imoto ngaphezulu kweeveki ezili-12.Abanye abasebenzisi bakhankanye ukuba ngoku kuthatha iiveki ze-6-8 ukuthabatha imoto yenguqu eqhelekileyo, ngelixa kuthatha iinyanga ezi-3 kwi-high-end version.
Kukho iimeko ezininzi zamandla amatsha alahlekileyo kwimarike ngenxa yemicimbi yamandla emveliso.I-NIO ET5, i-Xpeng G9, kunye ne-Changan Deep Blue SL03 bonke baye babandezeleka kwimiba yokuhanjiswa, kwaye ukuthengisa kwabo kuye kwajika kushushu ukuya kubanda.
Idabi lokuthengisa luvavanyo olubanzi lwe-brand, intlangano, iimveliso, intengiso, ikhonkco lokubonelela, kunye nokuhanjiswa kwe-Ideal kunye neHuawei ngaxeshanye.Nayiphi na impazamo inokukhokelela ekutshintsheni ngokukhawuleza kwimeko yedabi.
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Indawo efanelekileyo yokuthuthuzela, akukho kubuya ngasemva
Kwimibono, nokuba banokumelana nomzabalazo wehlabathi, u-2024 useza kugcwala imiceli mngeni.Indlela yokusebenza ethe yangqinwa ukuba iphumelele yimarike kwisiqingatha sokuqala ngokuqinisekileyo inokuqhubekeka, kodwa isenokungakwazi ukuphinda impumelelo elandelayo kwibala elitsha.Ngamanye amazwi, oku akwanelanga.
Kwi-2024, i-Li Auto ibeke i-target yentengiso yonyaka ye-800,000 yezithuthi.NgokukaZou Liangjun, usekela mongameli omkhulu we-Li Auto, imarike ephambili yahlulwe yangamacandelo amathathu:
Okokuqala, i-L7 / L8 / L9 iimoto ezintathu ezithengiswayo zinexabiso eliqhelekileyo elingaphezu kwe-300,000, kwaye ekujoliswe kuyo ziiyunithi ze-400,000 kwi-2024;
Eyesibini yimodeli entsha Ideal L6, ebekwe ngaphantsi kweeyunithi ezingama-300,000.Iza kuqaliswa ngo-Epreli kwaye iya kucela umngeni kwiintengiso zenyanga zeeyunithi ezingama-30,000 kwaye kulindeleke ukuba ifikelele kwiiyunithi ezingama-270,000;
Eyesithathu yiMPV Ideal MEGA yombane esulungekileyo, eza kumiselwa ngokusesikweni kwaye inikezelwe ngoMatshi walo nyaka.Iza kucela umngeni ekujoliswe kuyo kwintengiso yenyanga yeeyunithi ezingama-8,000 kwaye kulindeleke ukuba ithengise iiyunithi ezingama-80,000.Izithuthi ezithathu zizonke ze-750,000, kunye neenqwelo ze-50,000 eziseleyo ziya kuxhomekeka kwiimodeli ezintathu zombane ococekileyo we-high-voltage eziya kusungulwa ngu-Ideal kwisiqingatha sesibini sonyaka.
Ukwandiswa kwe-matrix yemveliso kuzisa zombini amathuba kunye nemingeni.Kwimarike yeMPV ekuza kungena kuyo i-MEGA, abantu abakhuphisana nabo njengeXpeng X9, BYD Denza D9, Jikrypton 009, kunye neGreat Wall Weipai Alpine bangqongwe ziintshaba.Ingakumbi i-Xpeng X9, ekuphela kwemodeli kuluhlu lwayo lwamaxabiso oluza kumgangatho wokuqhuba onamavili angasemva kunye nemithombo yomoya enamagumbi amabini.Ngexabiso le-350,000-400,000 ye-yuan, ixabisa kakhulu.Ngokwahlukileyo, nokuba i-MEGA inexabiso elingaphezulu kwe-500,000 yeyuan inokuhlawulwa yimarike kusafuna ukuqinisekiswa.
Ukungena kwimarike yombane ecocekileyo kukwathetha ukuba i-Ideal kuya kufuneka ikhuphisane neembangi ezinje ngoTesla, Xpeng, kunye ne-NIO.Oku kuthetha ukuba i-Ideal kufuneka ityale imali ngakumbi kwiitekhnoloji ezingundoqo ezifana nebhetri, ubukrelekrele, kunye nokuzaliswa kwamandla.Ngokukodwa kuluhlu lwamaxabiso eemveliso eziphambili ze-Ideal, utyalo-mali kumava okubuyisela amandla lubalulekile.
Ukuthengisa zombini uluhlu olwandisiweyo kunye nezithuthi zombane ezisulungekileyo kakuhle kuya kuba ngumceli mngeni omtsha kwizakhono ezifanelekileyo zokuthengisa.Ngokufanelekileyo, ukuziphendukela kwesiteshi kufuneka kuqhutywe ngesiseko sokulawula iindleko kunye nokwandisa ukusebenza kakuhle kokuthengiswa ngokuthe ngqo.
Ukuthatha inzuzo yezibonelelo eziqokelelwe ekuphumeleleni kwisiqingatha sokuqala, i-Ideal iya kuqalisa ukukhawulezisa ukucwangciswa kwayo yonke into ngo-2024.
Ngokobukrelekrele, ngexesha lenkomfa yeziphumo zekota yesithathu kulo nyaka uphelileyo, uMongameli weLi Auto kunye neNjineli eyiNtloko uMa Donghui uthe uLi Auto uza kuthatha “ukuqhuba okukrelekrele okukhokelayo” njengeyona njongo iphambili yeqhinga.Ngo-2025, ubungakanani beqela le-R&D lokuqhuba elikrelekrele kulindeleke ukuba bunyuke ukusuka kubantu bangoku abangama-900.Yandiswa ukuya kutsho kubantu abangaphezu kwama-2,500.
Ukuze ukwazi ukujamelana noxinzelelo oluvela kwiHuawei yokwandisa iivenkile zayo, i-Ideal iya kwandisa utyalo-mali kwiitshaneli.Ngo-2024, inethiwekhi yokuthengisa ye-Ideal iya kwanda iye kwizixeko ezikumgangatho wesithathu nowesine.Kulindeleke ukuba kufikeleleke ngokupheleleyo kwizixeko ezikwinqanaba lesithathu ekupheleni kuka-2024, ngesantya sokhuselo esingaphezulu kwama-70% kwizixeko ezikumgangatho wesine.Ngelo xesha, i-Li Auto iceba ukuvula iivenkile ze-800 ekupheleni kwalo nyaka ukuxhasa iinjongo zayo zokuthengisa zonyaka ze-800,000 yezithuthi.
Enyanisweni, ukulahlekelwa kweentengiso kwiiveki ezimbini zokuqala akuyona into embi kwi-Ideal.Ukuya kuthi ga kwinqanaba elithile, uHuawei ngumchasi othe wakhetha kwaye wamlwela.Ukuba siqwalasela ngenyameko, sinokufumana iimpawu ezinjalo ngokomgangatho wepropaganda kunye nendlela yobuchule.
Ukujonga kulo lonke ishishini leemoto, sesinye sezivumelwano ezimbalwa zokuba kuphela ngokuba phakathi kwabambalwa abaphezulu uya kuba nethuba lokusinda.Amandla kaHuawei kwishishini leemoto ayikakhululwa ngokupheleleyo, kwaye bonke abakhuphisana nabo sele beziva becinezelekile.Ukukwazi ukukhuphisana kunye nokuthelekisa nabachasi abanjalo yindlela efanelekileyo yokuseka isikhundla kwimarike.Into efunekayo ngokulandelayo kukuba i-Sun Gong yakhe isixeko esitsha.
Kukhuphiswano oluqatha, bobabini i-Ideal kunye neHuawei kufuneka babonise amakhadi abo exilongo.Akukho mdlali unokuhlala phantsi abukele umlo phakathi kwamahlosi namahlosi.Kuwo wonke umzi weemoto, eyona nto iphawuleka ngakumbi kukuba bambalwa abantu abaphinda bakhankanye "Wei Xiaoli".Imibuzo kunye neenjongo zenza isakhiwo samandla amabini, intloko iyakhawuleza ukwahlula, i-Matthew Effect iyaqina, kwaye ukhuphiswano luya kuba lukhuni ngakumbi.Ezo nkampani zisezantsi kuluhlu lweentengiso, okanye zingekho kuluhlu, ziya kuba nexesha elinzima.
Ixesha lokuposa: Jan-26-2024