"Abantu abancinci namhlanje, amehlo abo anesisombululo esiphezulu kakhulu."
"Abantu abancinci banako, kufuneka, kwaye kufuneka baqhube ezona moto zipholileyo nezonwabileyo ngoku."
Ngomhla we-12 ku-Epreli, kwi-iCAR2024 Brand Night, uGqr. Su Jun, i-CEO ye-smartmi Technology kunye neGosa eliyiNtloko leMveliso yophawu lwe-iCAR, ulungelelanise isiphakamiso sophawu lwe-iCAR. Xa itheyibhile yeekhamera kwingqokelela yakhe yavela kwiscreen esikhulu, oku kunokuba kukhethekileyo "Isitayile segeek" umfanekiso wobuqu uthungelana nesiseko sophawu ukwenza iresonance edibana ibe nye.
Ngobu busuku bohlobo, i-iCAR yacacisa ukuma kwayo njenge "moto yabantu abancinci" kunye nombono wayo wamva nje "wokwenza iimoto ezibalaseleyo zabantu abancinci abanentliziyo encinci". Imveliso entsha ye-iCAR V23 yatyhilwa ngaxeshanye kuyilo olutsha, itekhnoloji kunye neemveliso zibhengeza uphuculo lohlobo. Kwangelo xesha, i-brand ye-iCAR iphinde yajonga i-X25, imodeli yokuqala yoluhlu lwe-X, ebonisa ngakumbi isicwangciso sobuchule sophawu kwixesha elizayo lamandla amatsha.
"Ulutsha", njengelona gama liphambili, yindawo yokuqala yobuchule be-iCAR brand, kwaye yavela ngokuphindaphindiweyo kwiyure nje ezimbini. Kumgca webrand kunye nesiphakamiso semveliso, i-iCAR ibonisa imbono entsha kubantu abatsha.
01
Imatrix yemveliso entsha
Uphawu lwe-iCAR lwazalwa ngo-Epreli kulo nyaka uphelileyo. Luphawu lwamandla olutsha lweCHERY kwaye ikuphela kwento phakathi kweempawu ezine eziphambili zeCHERY, EXEED, JETOUR kunye ne-iCAR egxile kumandla amatsha.
NgoFebruwari kulo nyaka, imoto yokuqala ye-iCAR, i-iCAR 03, yaziswa ngokusesikweni. Ixabiso elisemthethweni lesikhokelo xa lalisungulwa yi-yuan eyi-109,800-169,800. Ukusebenza kweendleko ezibalaseleyo kuvumele le moto ukuba ifumane ukuqondwa kweemarike ngexesha elifutshane. Idatha ibonisa ukuba inyanga enye emva kokusungulwa kwayo, i-iCAR 03 ifumene ii-odolo ezingaphezu kwe-16,000 yezithuthi. Ukuthengiswa ngo-Matshi kwakuyizithuthi ze-5,487, kwaye intengiso kwiintsuku ezilishumi zokuqala zika-Epreli zaziyi-2,113, ukunyuka kwenyanga-ngenyanga kwe-81%. Ngokusekwa komfanekiso we-brand, kulindeleke ukuba ngoMeyi kulo nyaka, ukuthengiswa kwenyanga ye-iCAR 03 kuya kudlula iiyunithi ze-10,000.
Nangona kunjalo, kukhuphiswano olunzima lwangoku kwimeko yemarike yangaphandle, i-iCAR nayo ijongene nomngeni wokufumana indawo eqinile kunye nokufudukela kwinqanaba elilandelayo. Kwi-iCAR2024 Brand Night, i-3 iyonke imveliso entsha yabhengezwa, ijolise kwimarike encinci "ngeentolo ezintathu ngexesha elinye".
Njengemveliso yokuqala ye-brand Shengwei, i-iCAR V23 ibekwe "njengendlela ye-SUV yedolophu yombane engekho endleleni". Uyilo lwangaphandle lugcwele amandla kunye nefashoni. Imilo yebhokisi yesikwere yendlela engaphandle kwendlela ihlawula imbeko kwiiklasikhi. Uyilo lwamavili amane kunye neekona ezine, i-ultra-short-short front kunye ne-overhangs yangasemva kunye ne-wheelbase enkulu izisa impembelelo ebonakalayo eyomeleleyo; kwangaxeshanye, inika ingqiqo indawo ngaphakathi emotweni. Indawo enkulu kakhulu, izihlalo ezitofotofo kakhulu kunye nombono "weprofayili ephezulu" uphucula amava okuqhuba.
Ngokobukrelekrele, iV23 nayo iqhuba kakuhle. Ngombulelo kwinqanaba le-L2+ lokuqhuba ngobukrelekrele kunye nokusetyenziswa kwe-8155 yeekhompyuter ze-chip eziqhelekileyo, abasebenzisi banokuqonda ngokulula iimeko zendlela kwaye bonwabele ulonwabo "endleleni".
I-iCAR inethemba lokuba i-V23 inokufikelela ngokuchanekileyo kwiimfuno zexabiso ezingundoqo zabasebenzisi abancinci kunye nokubukeka kwayo okuhle, incasa ephezulu, umgangatho ophezulu, ukusebenza okuphezulu kunye nokuthembeka, kwaye ibe yinto ekhethiweyo "yemoto yokuqala yabantu abatsha". USu Jun uthembise kwinkomfa yabezindaba ukuba i-iCAR, emva kophuculo lohlobo, iya kuqhubeka nokuhambela phambili kwindlela entsha yamandla, kwaye ekugqibeleni iqonde "ukuvumela wonke umntu ukuba onwabele ubuchwephesha obugqwesileyo."
Ukongeza, i-iCAR iphinde yajonga i-X25, imodeli yokuqala yothotho lwe-X.
I-X25, ebekwe njengeMPV ephakathi ukuya kwenkulu, yinto entsha ye-iCAR kwixesha elizayo lamandla amatsha. Uyilo lomzimba wayo udibanisa izinto zakudala ezingekho endleleni kunye noyilo lwemoto enye, ebonisa ingqiqo yefiction yesayensi yexesha elizayo. Ukuxhomekeka kwiinzuzo zobuchwepheshe zeqonga elitsha lamandla, i-X25 inokulawulwa okungcono kunye nokuzinza. Uyilo lomgangatho osicaba ngokupheleleyo luvumela indawo yangaphakathi ecacileyo kunye nokudityaniswa kwezihlalo eziguquguqukayo ukuhlangabezana neemfuno ezahlukeneyo zokuhamba.
Kwixesha elizayo, i-brand ye-iCAR iya kuthatha iimfuno ezicacileyo zabasebenzisi njengendawo yokuqala kwaye iqhubeke nokukhulisa ixabiso eliphambili labasebenzisi, elibonakaliswa ngokubonakalayo ekudalweni ngokudibeneyo kwemveliso etyebileyo yematrix kunye nochungechunge lwayo lwe-0, V, kunye no-X. . Phakathi kwazo, uchungechunge lwe-0 lugxile kwitekhnoloji ebalaseleyo kwaye lulandela ukulingana kwetekhnoloji; uthotho lwe-V lubonisa isitayile esingekho endleleni, sigxininisa ukwahlula, inkangeleko ephezulu kunye nokusebenza okuphezulu; kunye nochungechunge lwe-X luzibophelele ekubeni "yintlobo entsha yeemoto zebhokisi enye."
02
Gcoba nzulu "kubantu abancinci" kwaye udale "iintlobo ezintsha"
Emva kweV23 ekhangayo, umntu ongenakuhoywa nguSu Jun, umsunguli kunye ne-CEO yeZhimi. Isazisi sakhe esitsha ligosa eliyintloko lokucwangcisa imveliso yeCHERY Amandla amatsha.
Ngaphambili, le Ph.D yaseTsinghua. kunye nonjingalwazi weyunivesithi onemvelaphi kuyilo lwemizi-mveliso bagqibe kwelokuba baqale ishishini phesheya kwaye baseke i-smartmiTechnology. Emva kokuba i-smartmiTechnology ingene kwinkampu ekhokelayo yeshishini lasekhaya elihlakaniphile lixhomekeke kumthamo walo oqinileyo wemveliso yeemveliso ezishushu kunye nenkqubo yekhonkco ye-Xiaomi, u-Su Jun ngokungalindelekanga wajoyina i-torrent yeshishini leemoto. Sebenzisana ne-CHERY, dibanisa kwi-brand ye-CHERY iCAR, kwaye uqale uhambo olutsha.
Xa waphinda wavela phambi kwakhe wonke umntu, umoya wophando lwezemfundo ushiye umkhondo ocacileyo ngo-Su Jun. Iimveliso ezininzi ezithengiswayo ezishushu zehlabathi ezifana nezicoci zomoya kunye nezihlalo zangasese ezihlakaniphile ezivela kwi-smartmiTechnology ziye zamnceda ukuba aqokelele isakhono esixabisekileyo sokuchaza iimveliso ezishushu.
Ukusuka kumbono wokudilizwa, indlela yokuthengisa eshushu kaSu Jun yeyokuqala yazo zonke ukuqonda nzulu kunye nokuqonda ngokuchanekileyo iimfuno eziphambili zabasebenzisi ukuqinisekisa ukuba imveliso inokusombulula ngokuthe ngqo ezona ngxaki zicinezelayo zabasebenzisi.
Okwesibini, gwema ukuphishekela ngokugqithiseleyo imisebenzi enzima, kuba oku akuyi kuphazamisa kuphela ugxininiso lwemveliso, ukuphazamisa ukhetho lwabathengi, kodwa nokunyusa iindleko, ngaloo ndlela kuchaphazela ukukhuphisana kwemarike yemveliso.
Okokugqibela, sebenzisa ngokupheleleyo izibonelelo zezibonelelo ze-Xiaomi's ecological chain, gxila ekudaleni "iimveliso ezibalaseleyo", uphumelele imakethi ngeemveliso ezishushu eziqhubekayo, kwaye kwinkqubo iqhubeke nokuhlanganisa unxibelelwano nabasebenzisi kunye nokuphucula impembelelo yophawu.
Kushishino lweemoto, le ndlela yokusebenza isenentsingiselo eqinileyo yesalathiso.
Iinkampani ezininzi zeemoto zifuna ukwanda kwimarike "yabantu abancinci", kodwa ekugqibeleni bahlala bengaphumeleli ukwenza imali ngokubheja kwimarike "yeminyaka ephakathi". Kwixesha elidlulileyo, ezinye iimveliso ezazibizwa ngokuba "ziimoto yokuqala yabantu abatsha" zathotywa kwaye zancitshiswa iinguqulelo zeemveliso ezidumileyo eziye zangqinwa ukuba zidumile "kwimarike yeminyaka ephakathi".
USu Jun unokuqonda okubukhali ukuba ukusukela izinto ezintle kunye nokushukunyiswa neenkcukacha luphawu olubaluleke kakhulu kubantu abatsha. Ngamanye amazwi, nokuba unohlahlo lwabiwo-mali olulinganiselweyo, uya kuhlawulela izinto ezintle.
Ngokuphathelele le moto, uSu Jun wake wazisa:
"Okokuqala, udidi kufuneka lugxininise kwiimoto ezinendawo enhle, kwaye zinqumle ngokuthe ngqo iisedan ezingabalulekanga, iimoto zezemidlalo kunye nezinye izinto kumgca wemveliso. Ulwalathiso lwemveliso kufuneka lube ziimoto ezipholileyo, ezonwabileyo kunye nezisebenzayo, kunye nesimo sengqondo '. ukwenza abahlobo’ , esebenzisa iindlela ezidubulayo ukuze bakhele abantu abaselula iimoto.”
"Okwesibini, ukusuka kwindawo yokujonga, i-iCAR V23, njenge-SUV yombane ecocekileyo egxininise kwisitayela esingekho endleleni, inolwimi olutsha loyilo oludibanisa iimvakalelo ze-retro kunye nengqiqo yeteknoloji yexesha elizayo."
"Ukongezelela, kwimbono yeenkcukacha, njengesithuba esingasemva kunye nesithuba somatshini womntu, sizama ukwandisa indawo yangaphakathi yemoto kangangoko kunokwenzeka, ukuze imoto ye-A-class ifikelele kwisithuba se-B- iklasi okanye i-C-class, kwaye yonke i-posture ehleli kunye nokulawula inemvakalelo yokuzingca kunye nobuntu. "
Ukuya kumlinganiselo othile, ifilosofi yoyilo ye-iCAR yindibaniselwano “yokudibanisa” kunye “nokuthabatha”. Sika imisebenzi engabalulekanga kunye neendleko zokulawula. Yenza ukongezwa kwizinto eziphambili kwaye ufezekise injongo yokugqibela.
03
"I-CHERY enkulu" idibanisa izandla kunye neCATL ukufezekisa "isantya"
Isitayela sale nkomfa yabezindaba sahluke ngokupheleleyo kwisitayile esiboniswe ngu-CHERY kwiinkomfa zeendaba zangaphambili. UGqr. Su Jun, i-CEO ye-smartmiTechnology kunye negosa eliyintloko lemveliso ye-iCAR brand, kunye no-Zhang Hongyu, usekela-manejala jikelele we-CHERY Automobile Co., Ltd. kunye nomphathi jikelele wecandelo lohlobo lwe-iCAR, badibanisa izandla ukwenza "i-CP eyomeleleyo". Omnye uzolile kwaye omnye unomdla, ezisa umkhenkce kunye Ukungqubana komlilo kunye neziqhulo ezithe rhoqo zabangela ukuba abaphulaphuli bakhale ngokumangala.
Nditsho noYin Tongyue, uNobhala weQela kunye noSihlalo weChery Holding Group, wathetha ngokungafihlisiyo ukuba inkomfa enjalo yeendaba ayizange ibanjwe ngaphambili. I-iCAR ibe yindawo yovavanyo lokuzama nokujonga iindlela ezintsha. U-Yin Tongyue wade wathi: "I-iCAR 'yindawo entsha ekhethekileyo' eyenziwe yiCHERY Group. Iqela aliyi kugcina umzamo wokuxhasa ukuphuhliswa kwe-iCAR. Akukho mda ophezulu wotyalo-mali ukunceda i-iCAR ingene kwinkampu yokuqala yamandla amatsha. "
Ukuze ufezekise le njongo, i-CHERY ikhawulezisa uphando lwezobuchwepheshe kunye nophuhliso, iyenzela iintsilelo zayo kunye nokuphuhlisa amanqaku ayo anamandla. Ngokuthembela kwi "Yaoguang 2025" inkqubo yetekhnoloji, iCHERY ayizukutyala imali engaphantsi kwe-100 yeebhiliyoni zeeyuan kule minyaka mihlanu izayo ukwakha iilabhoratri zaseYaoguang ezingama-300+. Iiteknoloji ezintsha ezahlukeneyo ziphuhliswa ngokuqhubekayo kwiinkalo zobugcisa ezingundoqo. U-Zhang Hongyu, usekela-mphathi jikelele we-CHERY Automobile Co., Ltd. kunye nomphathi jikelele we-iCAR brand, uthe oovimba bobuchule be-CHERY owomeleleyo bafana nesifuba sobuncwane esinayo yonke into oyifunayo.
Okwangoku, i-iCAR 03 ilugqibile uphuculo lwayo lokuqala lwe-OTA. I-NOA enesantya esiphezulu, indawo yokupaka inkumbulo enqamlezileyo kunye neminye imisebenzi ngoku "iyafumaneka". Yamkela indlela ebonakalayo ebonakalayo, ineteknoloji ehamba phambili kwaye iyafikeleleka, iyenza ibe yinto yokuqala yokuzikhethela kolu luhlu lwamaxabiso. Ukongeza, i-iCAR inokuphinda iphucule ngokuqhubekayo ukuqhutywa kombane ngamavili amane ngeendlela zobuchwephesha ezinjengophuculo lwesoftware kunye nokudibanisa i-axle yangaphambili nangasemva, yenze ukuqhuba kube bhetyebhetye ngakumbi kwaye kunomdla.
Kwinkomfa yabezindaba, i-CHERY ikwabhengeze intsebenziswano ecwangcisiweyo kunye ne-CATL, inkokeli yehlabathi kwiibhetri zamandla amatsha. La maqela mabini aza komeleza ngakumbi intsebenziswano kubuchwephesha kunye nenkunzi ukukhuthaza ngokudibeneyo ukukhula kophawu lwe-iCAR. UZeng Yuqun, uSihlalo kunye noMphathi Jikelele we-CATL, uthe i-CATL iya kubonelela ngeziqinisekiso zamandla amatsha anamandla kunye nezona zisombululo zamandla eziphucukileyo zohlobo lwe-iCAR.
Njengenkokeli kushishino lwebhetri yamandla, i-CATL inobuchwepheshe obuphambili bebhetri kunye nobuchule bokuvelisa. Ukusuka kumbono wobugcisa, intsebenziswano phakathi kwala maqela mabini iya kunceda i-CHERY ikhawulezise ukuphuculwa kunye nokutshintshwa kweendawo eziphambili zetekhnoloji kunye nokuphucula ukukhuphisana kwentengiso yeemveliso zayo. Ngokombono wekhonkco loshishino, intsebenziswano kunye ne-CATL iya kunceda i-CHERY izinze ikhonkco layo lokubonelela, ukunciphisa iindleko zokuthenga, kunye nokuphucula ukusebenza kakuhle kwemveliso.
Ixesha lokuposa: Apr-26-2024