Kwiminyaka yakutshanje, imakethi yeemoto yehlabathi ibiphantsi kotshintsho olukhulu, ngakumbi kwibala leizithuthi zamandla amatsha. Ngokwanda kolwazi lokusingqongileyo
ukhuseleko kunye nenkqubela phambili eqhubekayo yetekhnoloji, izithuthi zamandla amatsha ngokuthe ngcembe ziye zaba lukhetho lokuqala lwabathengi kumazwe ahlukeneyo. Ngokuchasene nale mvelaphi, ukusebenza kweempawu zezithuthi zamandla amatsha aseTshayina kwimarike yaseRussia ngokukodwa kutsala amehlo. Eli nqaku liza kuphonononga ngokunzulu ukunyuka kwezithuthi zamandla amatsha aseTshayina kwimarike yaseRussia ukusuka kwiinkalo ezintathu: ubume bemarike, ukukhuphisana kophawu kunye nethemba elizayo.
1. Isimo semarike: Ukubuyiswa kweentengiso kunye nokunyuka kwe-brand
Ngokwengxelo yamva nje evela kwi-China Passenger Car Association, ngo-Epreli 2025, umthamo wokuthengisa wemarike yemoto yaseRussia ufikelele kwizithuthi ezingama-116,000, nto leyo ibikukuncipha konyaka-ngama-28%, kodwa ukunyuka kwenyanga nge-26%. Le datha ibonisa ukuba nangona imarike iyonke isajongene nemiceli mngeni, imakethi ngokuthe ngcembe ibuyela kwimeko yesiqhelo eqhutywa ziimpawu zezithuthi zamandla amatsha aseTshayina.
Kwimarike yaseRashiya, iimoto ezintsha zaseTshayina ziqhube kakuhle kakhulu. Brands ezifanaLI Auto, Zeekr, kwayeILantu ikhawuleze yaphumelela inkoliseko yabathengi ngokusebenza kwabo okugqwesileyo kunye nokusebenza kakuhle kweendleko. Ngokukodwa kwintsimi yezithuthi zamandla amatsha, ezi mpawu aziphumelelanga kuphela iziphumo eziphawulekayo kwiintengiso, kodwa ziphinde zenze impumelelo eqhubekayo kwi-teknoloji entsha kunye noyilo lwemveliso, ngaloo ndlela iphucula umfanekiso wabo we-brand kunye nokhuphiswano lwemarike.
Ukongeza, iimveliso ezifana Wenjie kunyeBYDbaye bazuza intengiso encomekayo kwimarike yaseRashiya kwaye baye baba lukhetho oludumileyo phakathi kwabathengi. Impumelelo yezi mpawu ayinakwahlulwa kutyalo-mali lwazo oluqhubekayo kuphando lwezobuchwepheshe kunye nophuhliso, ukuthengisa kunye nenkonzo emva kokuthengisa.
2. Ukukhuphisana kwebhrendi: ukusungula izinto ezintsha kwezobuchwepheshe kunye nokuziqhelanisa nemarike
Impumelelo yeempawu zezithuthi zamandla amatsha aseTshayina kwimarike yaseRussia ayinakwahlulwa kubuchule babo bobuchule obunamandla bokusungula izinto ezintsha kunye nokuguquguquka kwentengiso. Okokuqala, uphando oluqhubekayo kunye nophuhliso lwee-automakers zaseTshayina kwiinkalo zobugcisa bebhetri, ukuqhuba okuhlakaniphile kunye nothungelwano lwemoto lunike iimveliso zabo inzuzo ebonakalayo ekusebenzeni kunye nokhuseleko. Umzekelo, iimoto zombane ze-Ideal Auto kunye nenkqubo yokuqhuba ekrelekrele kaZeekr zombini zifumene igama elihle kwintengiso.
Okwesibini, iibrendi zaseTshayina zithathele ingqalelo iimfuno zabathengi baseRussia ngokupheleleyo kuyilo lwemveliso. Ngenxa yeemeko ezinzima zemozulu eRashiya, izithuthi ezininzi zaseTshayina zamandla amatsha ziye zaphuculwa ngokukodwa malunga nokumelana nokubanda kunye nokunyamezela ukuze kuqinisekiswe ukuba abathengi banokonwabela amava okuqhuba kakuhle nakwimozulu embi. Ukongeza, impendulo ekhawulezayo yeebrendi zaseTshayina kwinkonzo yasemva kokuthengisa kunye nonikezelo lwamacandelo luphucule ukuthembana kwabathengi.
Ekugqibeleni, njengoko iimpawu zaseTshayina zingena ngokuthe ngcembe kwiimarike zaseRashiya, abaninzi abenzi beemoto baye baqala ukuseka ubudlelwane bokubambisana kunye nabathengisi bendawo kunye nababoneleli benkonzo, ngakumbi ukuphucula ukungena kwimarike kunye nefuthe lophawu. Esi sicwangciso semarike esiguquguqukayo senza ukuba izithuthi zamandla amatsha aseTshayina zilungele ngcono kwiinguqu kwimarike yaseRashiya.
3. Ujongo lwekamva: Amathuba kunye neMiceli-mngeni Ahlala kunye
Ukujonga phambili, amathemba ophuhliso lwezithuthi zamandla amatsha aseTshayina kwimarike yaseRussia asebanzi. Ngokugxininiswa kwehlabathi ekukhuselweni kwendalo kunye nophuhliso oluzinzileyo, imfuno yemarike yezithuthi zamandla amatsha iya kuqhubeka nokukhula. Ngezibonelelo zabo zetekhnoloji kunye namava entengiso, iibrendi zaseTshayina kulindeleke ukuba zithathe isabelo esikhulu sentengiso kweli gagasi.
Nangona kunjalo, imingeni ayinakungahoywa. Okokuqala, ukhuphiswano kwimarike yaseRashiya luba lubi kakhulu. Ukongeza kwiimpawu zaseTshayina, ii-automakers zaseYurophu naseJapan nazo zonyusa utyalo-mali lwabo kwimarike yaseRashiya. Indlela yokugcina inzuzo kukhuphiswano oluqatha luya kuba ngumcimbi obalulekileyo ojongene neempawu zaseTshayina.
Okwesibini, ukungaqiniseki kwemeko yezopolitiko kunye nezoqoqosho kumazwe ngamazwe kunokuba nefuthe ekusebenzeni kwemarike yezithuthi zamandla amatsha aseTshayina eRashiya. Izinto ezifana neerhafu kunye nemigaqo-nkqubo yorhwebo inokuchaphazela isicwangciso semarike kunye nenzuzo yeempawu zaseTshayina. Ke ngoko, abenzi beemoto baseTshayina kufuneka baphendule ngokuguquguqukayo kwaye bahlengahlengise izicwangciso zabo zentengiso ngexesha elifanelekileyo ukumelana nemingeni enokwenzeka.
Ngokubanzi, ukunyuka kwezithuthi zamandla amatsha aseTshayina kwimarike yaseRashiya ayisiyiyo nje imbonakalo ebalulekileyo yenkqubo yokudityaniswa kwehlabathi kwishishini leemoto laseTshayina, kodwa kwakhona sisiphumo sokuphuculwa okuqhubekayo kweempawu zaseTshayina ngokwemigaqo yobuchule obutsha kunye nokuguquguquka kwentengiso. Ngotshintsho kwimo yentengiso kunye nokuphuculwa kwemfuno yabathengi, iibrendi zemoto zamandla amatsha eTshayina kulindeleke ukuba ziqhubeke nokuqaqamba kukhuphiswano lwexesha elizayo kwaye zizise izinto ezothusayo kwimarike yeemoto yehlabathi.
I-imeyile:edautogroup@hotmail.com
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Ixesha lokuposa: Jul-15-2025