Izithuthi zombane ze-BYD ezisuka kwiplanti yayo yaseThai zithunyelwa eYurophu okokuqala ngqa, nto leyo ephawula inyathelo elitsha elibalulekileyo kwisicwangciso sayo sokudityaniswa kwehlabathi.

1. BYDuyilo lwehlabathi kunye nokunyuka komzi mveliso waseThai

I-BYD Auto (Thailand) Co., Ltd. kutshanje ibhengeze ukuba ithumele ngaphandle ngempumelelo ngaphezu kwe-900izithuthi zombane eveliswe kwisityalo sayo saseThai ukuya kwi

Imarike yaseYurophu okokuqala, kunye neendawo ezibandakanya i-UK, iJamani kunye neBelgium. Esi siganeko sibalulekileyo asibonisi nje ukwanda kwe-BYD kwimarike yehlabathi, kodwa ikwaqaqambisa indawo ebalulekileyo yeThailand kwihlabathi jikelele.isithuthi samandla esitshaikhonkco loshishino.

Iplanti ye-BYD yaseThailand yisiseko sokuqala sokuvelisa isithuthi somkhweli phesheya kwe-BYD, esinomthamo wonyaka wemveliso ye-150,000 yezithuthi. Ukusukela oko yavulwa, i-BYD ithe gqolo ukukhulisa amandla ayo emveliso kunye nobuchule bobuchwepheshe, izama ukuseka iThailand njengendawo yehlabathi yokuvelisa izithuthi zombane kunye nokuthumela ngaphandle. Lo msebenzi wokuthumela ngaphandle wenziwa yinqanawa ye-BYD ye-roll-on/roll-off, iZhengzhou. Oku kwaphawula uhambo lokuqala lwenqanawa ukusuka eThailand ukuya eYurophu, ukomeleza ngakumbi uthungelwano lonikezelo lwehlabathi lwe-BYD kunye nothungelwano lweenqanawa.

UPannathorn Wongpong, uMlawuli weZiko loTyalo-mali loMmandla kunye ne-Economic Centre 4 kwiBhodi yoTyalo-mali yaseThailand, uthe ukhetho lwe-BYD lokuthumela ngaphandle izithuthi zombane ukusuka eThailand ukuya eYurophu alukho nje imbeko ye-BYD, kodwa kunye neqhayiya leThailand. Urhulumente waseThailand uza kuqhubeka nokukhuthaza nokuxhasa utyalo-mali olunjalo ukuze kubethelele ngakumbi indawo ebalulekileyo yeThailand kushishino lwezithuthi zombane zengingqi kunye nehlabathi jikelele.

2. I-BYD's Technology Innovation kunye noKhuphiswano lweMarike

Impumelelo ye-BYD kwicandelo lezithuthi zombane ayinakwahlulwa kutshintsho lwayo oluqhubekayo lobuchwepheshe kunye nokhuphiswano lwemarike. Njengomvelisi ophambili wehlabathi wezithuthi zamandla amatsha, i-BYD iqhubeleka iphumeza impumelelo kwiibhetri zamandla, iinkqubo zokuqhuba umbane, kunye nobuchwepheshe bonxibelelwano obukrelekrele, iqinisekisa ukhuphiswano lweemveliso zayo kwimarike. Imodeli ye-DOLPHIN, ethunyelwe ngaphandle kweli xesha, ifumene ingqwalasela ebanzi kwimarike yezizwe ngezizwe ngenkqubo yayo yebhetri esebenzayo kunye namava okuqhuba ngobukrelekrele.

Iqhinga lehlabathi le-BYD alibonakali kuphela kwiimveliso zayo ezithunyelwa ngaphandle, kodwa nasekusekweni kwenkqubo ebanzi yemveliso yehlabathi kunye nenkqubo yokubonelela ngempahla. Ngokuseka isiseko semveliso eThailand, i-BYD inokuhlangabezana ngcono neemfuno zemarike yaseYurophu, ukunciphisa iindleko zothutho, kunye nokuphucula ukuphendula kwimarike. Olu yilo lucwangcisiweyo lubeke i-BYD kwindawo efanelekileyo kwimarike yezithuthi zombane kwihlabathi kwaye yamanyanisa ngakumbi ubunkokeli bayo boshishino.

U-Yupin Boonsirichan, uSihlalo weQela loShishino lweemoto kwi-Federation of Thai Industries, uqaphele ukuba oku kuthunyelwa ngaphandle akubonisi nje ukuzithemba okungagungqiyo kwe-BYD kutyalo-mali eThailand, kodwa ikwaqinisekisa indawo ebalulekileyo ye-Thailand kwitsheyini leshishini lezithuthi zamandla ehlabathi. I-Thailand ikwazi ngokupheleleyo ukuba liziko lehlabathi lokuvelisa isithuthi sombane kunye nokuthumela ngaphandle, ibonelela ngemeko encomekayo kuphuhliso lwexesha elizayo lwe-BYD.

3. Ujongo lwekamva: Ukutsala abaThengi baMazwe ngaMazwe kunye noPhuculo lweBrand

Isicwangciso esiyimpumelelo se-BYD sokuthumela ngaphandle asilonyathelo elibalulekileyo kuphela kuphuhliso lwenkampani, kodwa likwabonelela ngenkxaso eyomeleleyo yokwenziwa kumazwe ngamazwe kweempawu zezithuthi zamandla amatsha aseTshayina. Ngokukhula kwemfuno yehlabathi yezithuthi zombane, iimveliso zemoto zaseTshayina zikhawulezisa ukwanda kwazo kwiimarike zamazwe ngamazwe. Ibali lempumelelo le-BYD libonelela ngezifundo ezibalulekileyo kwabanye abenzi beemoto baseTshayina, bebonisa indlela yokufikelela kwintengiso yamazwe ngamazwe ngokusungula izinto ezintsha zobuchwepheshe kunye nokwandiswa kweemarike.

Njengowona mthombo uphambili weemveliso ze-auto zaseTshayina, sizibophelele ekuboneleleni ngeenqwelo zamandla ezikumgangatho ophezulu kubathengi bamanye amazwe. Ngobudlelwane obusondeleyo nabenzi beemoto abaphambili njenge-BYD, siyakwazi ukunika abathengi bethu ukhetho olubanzi lweemveliso kunye nenkonzo ephezulu emva kokuthengisa. Injongo yethu kukutsala abathengi abaninzi bamazwe ngamazwe kunye nokukhuthaza uphuhliso oluqhubekayo lweempawu zemoto zaseTshayina kwimarike yehlabathi.

Ukuqhubela phambili, siza kuqhubeka nokubeka esweni iintsingiselo zemarike yezithuthi zamandla amatsha kwihlabathi, ukuthatha inxaxheba ngokukhutheleyo kwintsebenziswano yamazwe ngamazwe kunye notshintshiselwano, kunye nokukhuthaza ukuthengiswa kwemveliso yezithuthi zamandla amatsha aseTshayina. Ngokuqhubeka siphucula umgangatho wemveliso kunye namanqanaba eenkonzo, sinethemba lokubonelela abathengi behlabathi ngeendlela ezingcono zokuhamba kwaye sincede imveliso yemoto yaseTshayina ibonise ukhuphiswano olukhulu kwimarike yehlabathi.

Ukuthunyelwa kweenqwelo zombane okokuqala kwe-BYD ukusuka kumzi-mveliso wayo waseThailand ukuya eYurophu kuphawula enye impumelelo ebalulekileyo kurhwebo lwehlabathi lweshishini elitsha lezithuthi zaseTshayina. Ngobuchule obutsha obuqhubekayo kunye nokwandiswa kweemarike, izithuthi zaseTshayina zamandla amatsha zilungele ukubonisa ukukhuphisana okukhulu kwimarike yamazwe ngamazwe, ukubonelela abathengi kwihlabathi jikelele ngeendlela zokuhamba eziphezulu. Sijonge ngethemba ekusebenzisaneni namanye amahlakani angaphezulu kumazwe ngamazwe ukukhuthaza ngokudibeneyo ukuthandwa nokuphuhliswa kwezithuthi zamandla amatsha.

I-imeyile:edautogroup@hotmail.com

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