Ixesha elitsha leZithuthi zaMandla amatsha
BYDyagqama kwimarike yezithuthi zamandla amatsha yehlabathi ekuqaleni
ikota ka-2025, ukufikelela kwiziphumo zokuthengisa ezincomekayo kumazwe amaninzi. Inkampani ayizange ibe yintshatsheli yokuthengisa kuphela eHong Kong, eChina, naseSingapore, kodwa yenza inkqubela ebonakalayo eBrazil, eItali, eThailand nase-Australia. Ukunyuka kweentengiso kuqinisekisa ukuzinikela kwe-BYD ekuqaliseni izinto ezintsha kunye nendlela yayo yobuchule ekungeneni kwimarike.
E-Hong Kong, i-BYD igqithise iinkampani ezinkulu ze-Toyota kunye ne-Tesla okokuqala, kunye neentengiso ze-2,500 zezithuthi kunye nesabelo semarike esifikelela kwi-30%. Okwangoku, eSingapore, ukuthengiswa kwe-BYD brand kufikelele kwiimoto ze-2,200, ezibalelwa kwi-20% yesabelo semarike.
Impumelelo yenkampani eThailand ibinomtsalane ngokulinganayo, iBYD ithengise iimoto ezingama-8,800 zizonke kunye neeodolo ezidlula izithuthi ezingama-10,000 kuMboniso weeMoto zaMazwe ngaMazwe waseThailand ngo-2025. Le mpumelelo iphule ngokufanelekileyo ukongamela kwemarike ekudala ikho yee-automakers zaseJapan kwaye yabonisa isakhono se-BYD sokuziqhelanisa kwaye siphumelele kwindawo enokhuphiswano.
Ukwandiswa kweHorizons: iBYD's Global Layout
Impumelelo ye-BYD ayiphelelanga nje eAsia. EBrazil, intengiso yenkampani idlule iiyunithi ezingama-20,000 kwikota yokuqala ye-2025, idibanisa indawo yayo njengentshatsheli yokuthengisa izithuthi zamandla amatsha. Le ndlela yokukhula iyamangalisa, kunye neentengiso ezidlula iiyunithi ezingama-76,000 ngo-2024, kunye nenqanaba lokubhalisa le-BYD linyuka ukusuka kwi-15 ukuya kwi-10. Ukukhula ngokukhawuleza kwe-brand eBrazil kungenxa yesicwangciso sokuthengisa sasekhaya kunye nenethiwekhi yokuthengisa eyomeleleyo ehambelana nabathengi.
Imarike yaseNtaliyane iphinde yabona ukukhula okumangalisayo kwe-BYD, kunye neentengiso ze-4,200 izithuthi zamandla amatsha kwikota yokuqala ye-2025. Ukuvulwa kweevenkile kwiidolophu ezininzi ukususela ekungeneni kwimarike yase-Italiya kwi-2023 kuye kwadlala indima ebalulekileyo kule mpumelelo. Ukongeza, i-brand ye-BYD ephezulu yeDenza ibhengeze ukungena kwayo kwimarike yaseYurophu ngexesha leVeki yoYilo lweMilan, yandisa impembelelo yayo.
E-UK, ukuthengiswa kwe-BYD kuye kwanda, kwafikelela kwiiyunithi ze-9,300 kwikota yokuqala ye-2025, ukwanda okungaphezulu kwe-620% ngonyaka. Ingoma ye-BYD Plus DM-i yaba yeyona modeli ithengiswa kakhulu kwiplagi-in hybrid ngoMatshi, ebonisa amandla ebrand ukuhlangabezana nezinto ezikhethwa ngabathengi. Ukusukela ngo-Epreli ka-2025, izithuthi zamandla amatsha ze-BYD ziye zagubungela amazwekazi amathandathu kwaye zangena kumazwe nemimandla eyi-112, zibonisa amabhongo ehlabathi.
Ikamva eliqaqambileyo: ukwamkela ukusungulwa kweteknoloji
Ukukhula okumangalisayo kwe-BYD akwenzeki ngempazamo, kodwa sisiphumo sotyalo-mali lwayo lwesicwangciso-qhinga kutshintsho lwetekhnoloji kunye noyilo lwalo lonke ikhonkco loshishino. Ngokutsho kwe-China Association of Automobile Manufacturers, kwikota yokuqala ye-2025, i-China yathumela ngaphandle kwe-441,000 izithuthi zamandla amatsha, ukunyuka konyaka-ngonyaka we-43.87%. Phakathi kwabo, i-BYD ithumele izithuthi ze-214,000, ukunyuka konyaka-ngonyaka we-117.27%, ukwanda okumangalisayo.
Lo msebenzi uchukumisayo ubonisa indawo ekhokelayo ye-BYD kuphuhliso lwezithuthi zamandla amatsha, ukukhuthaza ukuhamba kohlaza kwihlabathi kunye nokwakha ikamva elizinzileyo. Njengoko sibona olu tshintsho, abantu abavela kuzo zonke iinkalo zobomi kufuneka bathathe inxaxheba ngokubonakalayo kwaye babe namava empembelelo yale nkqubela phambili yezobuchwepheshe. Ukutshintshela kwizithuthi zamandla amatsha ayisiyonto nje isiqhelo, kodwa inyathelo eliya kwihlabathi elicocekileyo nelizinzileyo.
Lilonke, impumelelo ye-BYD kwikota yokuqala ka-2025 ibonisa ngokucacileyo ukuzibophelela kwe-brand ekugqweseni nasekuveliseni izinto ezintsha kwindawo yezithuthi zamandla amatsha. Njengoko inkampani iqhubeka nokwandisa ishishini layo lehlabathi kwaye yaphula iirekhodi zentengiso, simema ngokunyanisekileyo wonke umntu ukuba ahlanganyele nathi ekudaleni ikamva eliluhlaza. Yiba namava omdla wokuqhuba imoto ye-BYD kwaye uthathe inxaxheba kuguquko olulungisa ubume bemoto. Masisebenze kunye ukuze samkele ikamva lezothutho kwaye sibe negalelo kwihlabathi elizinzileyo.
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Ixesha lokuposa: May-08-2025